National, 3rd September 2025: As Kerala gears up for the vibrant celebrations of Onam, Peps Industries, India’s leading spring mattress brand, has announced a special festive offer to add more comfort and joy to the season. Recognizing the significance of this festival of prosperity and togetherness, Peps has rolled out exciting discounts and benefits, making it the perfect time for customers to upgrade their sleep experience.
The Malayalam ad campaign launched by Peps on Instagram and YouTube beautifully captures the spirit of Onam through vibrant storytelling and festive visuals. The ads highlight moments of family togetherness, celebration, and comfort, seamlessly positioning Peps mattresses as an integral part of the festive season. By blending cultural essence with modern lifestyle aspirations, the campaign connects deeply with Malayali audiences while showcasing the exclusive Onam offers.
This Onam, Peps is offering 25% off on all spring mattresses along with free accessories worth up to ₹12,499, which include a memory foam pillow, Kumffy quilt comforter, Komffy mattress protector, and bedsheet. To connect more closely with its audience in Kerala, Peps has also launched exclusive Malayalam ad campaigns on YouTube and Instagram, further amplifying the festive cheer.
The campaign was conceptualised by Brand Consultant Renuka Jaypal in collaboration with Southern Specialist Film Makers Arabbhi Atiya & Avinash.
Renuka Jaypal, Brand Director, said: “The PEPS Onam campaign was a heartfelt tribute to Kerala’s rich cultural tapestry, crafted in Malayalam to authentically resonate with the spirit of the festival. We wanted to showcase Onam as more than just a festival; it’s an integral part of Kerala culture, symbolizing prosperity, family togetherness, and the warmth of homecoming, where traditions like the grand sadhya and pookalam bring communities alive with color and unity”
The offers are available across Peps outlets as well as through their official website (www.pepsindia.com). With this initiative, Peps continues to uphold its promise of being “India’s Favourite Spring Mattress” while celebrating one of the most cherished festivals in the country.
This Onam, Even Little Mahabali Gets Comfy! | Peps Onam Festival | TVC 2
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Founded in 2006 by, Peps Industries Pvt. Ltd. has redefined India’s sleep culture by pioneering the spring mattress category. From introducing India to the globally preferred innerspring technology to launching innovative products like the Spine Guard with memory foam, Organica—India’s first 100% organic comfort mattress, and the premium Italiano collection, Peps has consistently been at the forefront of mattress innovation.
