India’s first fashion entrepreneurship reality series, Pitch To Get Rich has become a breakout success not just in India but across international markets, streaming in India, the UK, Canada, and Singapore and ranking within the Top positions in the Reality Series category.
Conceptualised by Sanjay Nigam, Founder of the Fashion Entrepreneur Fund (FEF), and produced in collaboration with Dharmatic Entertainment, Pitch To Get Rich represents a milestone for Indian entertainment, a homegrown reality format that blends fashion, business, and cinematic storytelling.
Hosted by Karan Johar, the show brings together an illustrious panel featuring Akshay Kumar, Manish Malhotra, Malaika Arora, and other leading investors and entrepreneurs. Together, they evaluate and mentor 14 emerging fashion-founder brands, each competing for a share in an investment pool of ₹40 crore.
Among the dynamic brands featured this season are CloudTailor, House of Armuse, Philocaly, Dmodot, Stylox India, BANANA Labs, Banana Club, and Heritage Bazaar, Vardi, each showcasing innovation across sustainability, design, and business strategy.
Streaming on JioHotstar, Pitch To Get Rich has resonated deeply with global audiences, marking India’s growing strength in creating exportable reality formats. The show’s success reflects a rising global curiosity for Indian entrepreneurial storytelling and its evolving fashion ecosystem.
Commenting on the show’s success, Sanjay Nigam, Founder of FEF and creator of Pitch To Get Rich, said, “This show is not just about fashion, it’s about ambition, ideas, and India’s creative economy. Seeing an Indian format resonate globally reaffirms our belief that India can create world-class entertainment IP.”
With its winning blend of celebrity power, entrepreneurial energy, and authentic storytelling, Pitch To Get Rich cements itself as a proud export of India’s creative spirit, a show where fashion meets funding, and dreams meet global recognition.
