Mumbai, August 11, 2025: Popeyes®, the world-famous fried chicken brand, has officially arrived in Mumbai, bringing with it bold Louisiana flavors, crispy perfection, and the cult-favorite Chicken Sandwich that took the world and the internet by storm.
Popeyes, known for redefining the fried chicken experience around the world announced its grand entrance in Mumbai by launching a 360-degree marketing campaign aimed at capturing every Mumbaikars’ hearts, taste buds, and feeds.
Popeyes® is leaving no stone unturned to make its mark in a city known for its food-loving crowd and vibrant youth culture. As part of its ambitious 360° marketing strategy, Popeyes® is going big on influencer engagement, collaborating with top Gen Z creators and food influencers to create online buzz. From taste test reactions to viral challenge reels, the brand is leveraging the social media ecosystem to spark conversations around the flavorful evolution of fried chicken. Simultaneously, Popeyes is introducing an eye-catching “Bucket on Top” cab innovation, with 300 branded cabs across the city of Mumbai sporting massive Popeyes buckets, transforming each ride into a moving billboard and craving trigger.
As part of its ground activation strategy, the brand is going hyper-local with college campus activations at Mumbai’s top institutes, connecting directly with its core Gen Z audience (18-25 years old) via interactive games, giveaways, and high-energy engagement. Adding to the fun, the Popeyes mascot will make surprise appearances at hotspots throughout the city, increasing visibility and enhancing the brand experience. Pole branding at high-traffic locations will also ensure frequent brand recall. High-impact digital promotions complete the campaign, combining snackable content, targeted ads, and platform-specific storytelling to make one thing clear: fried chicken has finally got flavor.
“Mumbai is a melting pot of diverse cultures and bold food options, making it an ideal market for Popeyes. “We’re excited to bring our iconic Chicken Sandwich and Louisiana-style fried chicken to this vibrant city,” said Gaurav Pande, EVP & Business Head at Popeyes®
“Our 360-degree marketing strategy reflects our dedication to creating immersive, high-impact brand experiences, whether through digital engagement with Gen Z, on-the-ground activations at colleges, or larger-than-life branding throughout the city. We’re here to revolutionize the fried chicken industry and make flavor the new obsession in Mumbai.” He added.
This Mumbai launch is part of the brand’s larger India expansion strategy under Jubilant FoodWorks. With its 50-year history and a flavor DNA rooted in Louisiana-style Cajun spices, Popeyes is no longer just about tasty and flavourful food; it’s an emotion for chicken enthusiasts and lovers across the city.
Chicken lovers in the city of Mumbai! The wait is over. Popeyes is here to bring the internationally loved Cajun flavor to your meals, your city, and satisfy your fried chicken cravings. Whether you’re a die-hard foodie or just curious about fried chicken, your new favorite restaurant has opened in Aamchi Mumbai!
