New Delhi: In a strong endorsement of credibility-driven healthcare communication, Prius Healthcare– a unit of Prius Communications—has been conferred national-level Award for Excellence in Healthcare and Pharma Campaign 2025 under the category Honouring Brilliance in Marketing at the Financial Express BrandWagon Ace Awards 2025.
The recognition celebrates the agency’s standout eye care campaign for setting new benchmarks in how healthcare brands must engage health-conscious people—with responsibility, expertise, and trust at the core.
At a time when healthcare marketing is increasingly blurred by promotional noise, price-led narratives, and influencer-first shortcuts, the “Don’t Compromise on Your Vision, Trust the Experts” campaign of Centre for Sight (CFS) stood out for its deliberate departure from generic brand-building templates. Prius Healthcare anchored the initiative in a fundamental insight: healthcare decisions—especially vision care—are clinical choices, not consumer conveniences. The campaign repositioned eye care as a lifelong commitment, reinforcing the importance of expert-led care over impulsive or discount-driven decisions.
Designed as a fully integrated, credibility-first communication programme, the campaign deployed a carefully calibrated 360-degree strategy spanning national public relations, digital and influencer advocacy, hyperlocal storytelling, outdoor presence, and sustained digital amplification. Health and fitness icon Milind Soman was engaged not as a conventional brand ambassador, but as a values-led advocate—symbolising discipline, prevention, and informed health choices—thereby strengthening the campaign’s authenticity and resonance.
The outcomes underlined the power of specialised healthcare storytelling. Within 48 hours, the campaign generated over 17.5 million verified impressions, delivered earned media value exceeding ₹2 crore, and achieved a 10.4x ROI on an investment of ₹18 lakh. It secured 214+ mainstream media placements across platforms including ET Brand Equity, Campaign India, Business Standard, and The Print, alongside 80+ reels, 160+ stories, and high-performing influencer content that outpaced industry engagement benchmarks. Crucially, the initiative also translated into a tangible rise in vision-screening enquiries and reinforced the CFS’s standing as a patient-first, innovation-driven national eye-care network.
Commenting on the recognition, Baldev Raj, Founder and CEO, Prius Healthcare, said,
“Having spent over 15 years inside a healthcare organisation and the last decade building a firm dedicated solely to healthcare communication, I have seen first-hand that this sector cannot be treated like any other. It demands specialised thinking, clinical sensitivity, and absolute respect for patient trust.”
“This campaign was created with that conviction. We did not design it to just chase visibility but to protect credibility. By shifting the narrative from convenience-led marketing to expert-led decision-making, we demonstrated how specialised, trust-first communication can deliver both scale and meaningful impact,” added Baldev Raj.
Prius Healthcare, a unit of Prius Communications, is among India’s few strategic communications firms built exclusively for the healthcare sector. With more than a decade of focused expertise, 12 owned offices, 80+ associate locations, and over 10,000 healthcare-centric campaigns, the firm has partnered with 500+ hospitals, pharmaceutical companies, and medical institutions, helping them build authority, credibility, and long-term leadership in an increasingly complex healthcare landscape.
