Mumbai, February: The PUMA Speedcat has always carried weight. Motorsport heritage. Street adoption. Quiet cult status. And this season, Sports brand PUMA India and homegrown luxury accessories label Outhouse collaborate to push the silhouette into a new cultural lane- introducing a limited-edition charm pack designed exclusively for the iconic Speedcat. The low-profile sneaker has been making waves both globally and in India’s style circuits, moving effortlessly between pit lane precision and street-ready cool.
Speedcat enters a new chapter through the lens of Outhouse, transformed into a customisable canvas for couture-inspired personalisation. Outhouse bejewels the iconic silhouette with five individually crafted, detachable charms designed as collectibles and served in a limited-edition experience pack paired with the iconic sneaker. Each charm reflects the brand’s signature craftsmanship, blending dual metal, enamel and fine detailing with bold storytelling.
The PUMA x Outhouse partnership taps directly into how youth culture consumes fashion today. Young consumers seek modularity and pieces that feel co-created and tell a story. From bag hardware to phone straps to sneaker lace swaps, personalization has become the new luxury – pieces that feel owned, not just bought.
To mark the release of the limited- edition drop, PUMA and Outhouse have curated a one-of-a-kind launch aboard a ferry – taking the sneaker quite literally into motion. Set against the city’s coastline, the floating venue adds a rare experiential layer to the release, transforming a product drop into a cultural moment at sea.
Headlining the evening will be Kareena Kapoor Khan, PUMA’s brand ambassador, whose effortless confidence and individuality mirror the spirit of the collaboration. Alongside her, a pre-curated guest list of tastemakers, cultural insiders and sneakerheads will anchor the gathering, while limited-ticket access will open the experience to the city’s next wave of style-forward youth, extending the drop beyond industry circles and into community. As the ferry traces the coastline into the night, the skyline and sea will frame an immersive, culture-led environment blending fashion, music and customization.
Kareena Kapoor Khan, PUMA India’s Brand Ambassador, said, “The Speedcat is a superstar sneaker – it carries attitude without trying too hard. What I love about this new collaboration is how it brings a new spin to the already iconic silhouette. The charms make the Speedcat playful. You can style it your way, and that’s what everyday fashion should feel like – confident, individual and completely your own.”
Shreya Sachdev, Head of Marketing, PUMA India, said, “At PUMA, we’ve always seen our icons as living within culture, not just on shelves. Collaborating with Outhouse, a homegrown brand with a distinct design voice, felt like a natural progression for the Speedcat’s cult silhouette, which deserves its own custom jewellery. Today’s consumers do not just wear sneakers — they interpret it. This limited-edition drop embraces that shift, adding a considered layer of personalisation that allows the Speedcat owner to feel more expressive and extend their sneaker story.”
“When we began imagining this collaboration with PUMA, we were drawn to the idea of translating speed into something you could hold, wear and collect. The Speedcat already carries a legacy of motion and performance, and we wanted to reinterpret that energy through the lens of jewellery. Each charm was designed as a small relic from the road. Objects you might discover in a garage, at a pit stop, or along a late-night drive, reimagined with the craftsmanship and detail that define Outhouse. Metal and enamel meet pearls and cubic zirconia to transform industrial symbols into pieces of adornment. For us, this collaboration was about creating a dialogue between movement and emotion, performance and self-expression. The result is a set of charms that invite you to personalise, style and make the Speedcat entirely your own. This partnership represents a shared belief that design should feel fearless, expressive and collectable.” Kaabia and Sasha, Founders of Outhouse.
Over the past two years, the motorsport-inspired sneaker has surged back into the spotlight, cementing its status as the cult sneaker across global and Indian style circuits. With multiple colourways- from its iconic red and black to fresh tonal updates- the silhouette has dominated feeds and fashion weeks alike. Spotted on high streets and celebrities across the globe, the Speedcat continues to blur the lines between sport, street and pop culture. With this latest drop, the momentum only accelerates. The PUMA x Outhouse limited edition collab pack will be available in select stores Feb 28, 2026 onwards.
