New Delhi, August 18, 2025: On India’s 79th Independence Day, Renault India unveiled a striking 30 ft x 30 ft hand-painted art installation enroute to Terminal 3 of Indira Gandhi International Airport, Delhi.
The installation is a bold statement and embodiment of the brand’s philosophy, Renault.Rethink. The unveiling on this symbolic day pays tribute not only to India’s spirit of freedom but also to the unique Indo-French connection that Renault represents in India.
Brought to life by the acclaimed artist collective Doodle Mapuls in collaboration with Renault, this illustration reimagines the grandeur of ancient Indian culture through the lens of contemporary street culture, music, and youth expression. It blends iconic Delhi architecture with urban fashion, musical instruments, and modern body language, creating a vibrant pop-futuristic narrative.
“This installation is more than art; it is a cultural dialogue. It is a heartfelt celebration of India’s vibrant culture, woven seamlessly with Renault’s French design sensibilities.” said Francisco Hidalgo, Vice President – Renault India. “Unveiling it on Independence Day is our tribute to the spirit of India — a nation rooted in tradition yet constantly reimagining its future.”
Strategically positioned at one of India’s busiest travel hubs, the installation invites millions of travellers to pause, reflect, and experience Renault’s unique take on creativity.
Commenting on the strategic placement and timing, Anisha Iyer, CEO of OMD India, said, “This unveiling was designed to create a deep, genuine connection with the people of India by capturing the nation’s essence as it stands today: entrenched in culture, yet confidently moving forward. By launching it on Independence Day, we’ve made Renault a part of a day that honors India’s past, celebrates its present, and inspires its future, aligning the brand with a sense of collective pride and progress.”
Speaking of the work, the team at Doodle Mapuls had the following to share, “Titled “The New India Frame”, this piece was conceived to reflect the duality of India’s identity—deeply rooted in its past yet confidently living in the now. The illustration pays homage to traditional miniature art and folk painting styles, but evolves them with a reformed, progressive visual treatment that speaks to today’s global design language. The juxtaposition of intricate storytelling with bold, modern composition mirrors Renault’s own ethos: rethinking the familiar to create something dynamic, relevant, and forward-looking. Installed at one of India’s busiest international hubs, this work becomes a cultural greeting to the world, showcasing how India, like Renault, honors its roots while driving toward a reimagined tomorrow.”
Through collaborations like this, Renault aims to cut through the noise and rethink how the brand can inspire. The result is a visually stunning landmark that resonates with both nostalgia and optimism — embodying the Renault.Rethink spirit.
Credits – Renault Marketing, Doodle Mapuls, Law & Kenneth, Times OOH, GMR, Osmo, Social Jam and OMD India
