Mumbai, May 6, 2025 – Saregama and Pocket Aces made a powerful impression at Waves Summit 2025, India’s premier gathering of content creators, brand leaders, and digital media innovators, held in Mumbai this weekend.
At the heart of their presence was an immersive experience stall—a stunning, walk-through installation reminiscent of the digital Van Gogh exhibits—celebrating the rich legacy of Indian music and cinema. The installation transported attendees through a multi-sensory journey of sound, visuals, and storytelling, tracing the evolution of India’s cultural fabric with Saregama as its constant thread. Rare footage, timeless melodies, and vibrant visual storytelling brought to life how Saregama has shaped—and continues to shape—the country’s music and entertainment heritage
The experience also showcased the contemporary impact of Pocket Aces, with dynamic displays of its popular content across FilterCopy, Dice Media, Gobble, and Candid. It highlighted the brand’s deep connection with the country’s youth through original IPs that entertain, engage, and influence.
In addition to the exhibit, creators and leaders from the Saregama and Pocket Aces ecosystem actively contributed to panel discussions at the summit:
- Malhar Kalambe, digital creator and youth voice, featured on the panel “Contribution of Content Creators Towards Viksit Bharat 2047,” where he explored how creators can catalyze social progress through digital influence.
- Nitibha Kaul shared her perspectives on “Democratising Creator Marketing,” advocating for a more inclusive, accessible creator economy and sharing her journey of building trust-based brand partnerships.
From the leadership front:
- Aditi Shrivastava, CEO of Pocket Aces, joined a forward-looking discussion on “Scaling Indian Media Content for Global Markets & Innovative Monetization Models”, where she highlighted how Indian creators can scale globally by investing in character-driven universes & emphasized the importance of culturally rooted yet universally appealing storytelling.
- Vinay Pillai, CBO at Pocket Aces, participated in the panel “Best Practices for Social Media Advertising for Influencers,” sharing strategic insights on navigating the evolving influencer marketing landscape with creativity, authenticity, and measurable value alongside Shibani Akhtar, Anu Banerjee, Mayank Shekhar.
With innovation, storytelling, and thought leadership at the core, Saregama and Pocket Aces stood out at Waves Summit 2025, proving once again that the intersection of legacy and digital is where India’s media future is being written.
