Gurugram, November 11th, 2025: Quick commerce grocery platform Satvacart today announced the launch of Shiv AI, a patent-pending innovation that brings real-time, session-level price optimization to grocery e-commerce. The system continuously learns from user behavior, adjusting prices, offers, and on-screen nudges a global first in the category.
The company also disclosed it is in advanced discussions to raise USD 10 million from family offices and select Tier I VC funds to fuel expansion into Noida and Mumbai.
Satvacart aims to go public within three years with presence across Gurgaon, Noida, Mumbai, Pune, Hyderabad, and Bangalore, while maintaining profit as the north star.
Built to Last, Built for Margin
Founded in April 2014 by Rahul Hari (ex-EY Strategy Consulting, Cleartrip) and Deepika Saxena (ex-Oracle), Satvacart is the last independent survivor among 1,200+ online grocery startups launched between 2011 and 2020.
In March 2016, the company became the first in India to achieve contribution-margin positivity, and by May 2020, it turned cash-flow positive at a time when subscription commerce players such as DailyNinja and Milkbasket were still chasing capital or shutting down.
Operating in Gurgaon’s $2.8 billion monthly grocery consumption market, Satvacart has consciously avoided the discount-driven race for market share instead building a business modeled on global success stories such as FreshDirect (US), Amazon Fresh (US), and Ocado (UK).
What is Shiv AI?
Rahul Hari, Founder & CEO, explains:
“E-commerce has not evolved meaningfully since Amazon’s early years fixed prices, static catalogues, and a checkout flow that has not changed in two decades. As a contrast the age old local kiranas know their customers, adjust prices in real time, and protect their margin. Very interesting is that according to Neilson, over 90% of the worlds grocery spend is done on kirana stores despite presence of an Amazon, Walmart and several other retailers”.
“With Shiv AI, our platform behaves like a smart kirana. It computes contribution margin in real time as a customer adds items to their cart. Based on loyalty, frequency, and session behaviour, it shares part of that margin back with the customer tailoring the offer to each user.”
“The system runs continuous experiments, adapting layouts, prices, and nudges autonomously. Over time, it reduces our dependence on category managers and marketing teams and drives every decision with profit and personalization in mind.”
“Our goal is to replicate the operational capability and global scale of Dominos’, the revenue scale of Walmart, and the cost efficiency of a kirana store. We have achieved product-market fit with profitability. Now we scale without discounts, without burn, while continuously giving value back to the customer.”
How Satvacart Operates Differently
Unlike other quick commerce players, Satvacart offers scheduled deliveries allowing customers to choose a 30-minute delivery window, whether immediate or four hours later. The platform maintains a sharp focus on food and essentials only, steering clear of electronics, cosmetics, and fashion.
“At 1 AM, while other apps say ‘Store Closed’, Satvacart offers delivery slots with guaranteed service,” said Deepika Saxena, Co-founder & CTO. “This is especially valued by customers who consider late-night deliveries a security risk.”
The company also continues to serve its vegetarian-only grocery customer segment, ensuring quality, freshness, and margin control.
Margin-First Strategy, With the Numbers to Back It
While other players chase scale at loss-making unit economics, Satvacart has flipped the script.
Satvacart:
- AOV: ₹870+
- Contribution Margin: +15%
- No advertising or marketing revenue factored- this is from product sales alone
Satvacart sees 24% of its customers ordering more than four times a month some as often as 30 times all without splashy ad budgets. This points to an underserved market segment beyond the rush of 10-minute deliveries.
With Shiv AI now live across all platforms, Satvacart is poised to reshape how grocery commerce balances customer value with sustainable profitability.
For any queries or questions, contact:
Priyanshi Jain
+91-9917161856
Prerna Kumari
+91-9110922714
