Bangalore,01 October,2025: Scapia, India’s leading travel fintech, has launched its latest 360° brand campaign ‘The Card That Says Yuh’ designed to inspire Gen Z and millennials to turn everyday spending into extraordinary travel experiences.
The campaign taps into a cultural truth: Indian travelers, especially those aged 25–35, have long been told their everyday spending can’t meaningfully contribute to their travel aspirations. ‘The Card That Says Yuh’ flips that narrative – transforming rejection into celebration and showing how small, daily choices can unlock big travel rewards.
With a youthful tone, synchronized humour, and the instantly catchy call of “Yuh!”, Scapia’s four digital-first films illustrate how everyday moments, from dining out and shopping to commuting, can unlock meaningful travel benefits. Powered by the Scapia co-branded credit card, these daily purchases can translate into free flights, luxury stays, zero forex markup on international spending, and premium airport privileges.
“Our new campaign, ‘The Card That Says Yuh’, is built on a simple truth: people spend every day, but most of that spending doesn’t work hard enough for them,” said a Scapia spokesperson. “With Scapia, even routine transactions from a meal with friends to everyday essentials become opportunities to earn travel rewards. We wanted to capture that shift from ‘No’ to ‘Yuh!’, showing how effortless it can be to unlock the trips and experiences people dream about.”
Created in collaboration with Fatmen (Creative Strategy) and produced by Bang Bang Productions, the films use sharp storytelling, vibrant visuals, and humour to connect with a younger, travel-hungry audience that values both lifestyle and exploration.
Campaign Highlights
- Free flights & stays: Earn rewards on daily spends – from food to fitness – redeemable for flights, hotels and more.
- Zero forex markup: Shop abroad without worrying about currency exchange fees.
- Unlimited domestic Airport privileges: Enjoy complimentary airport lounge access, shopping, dining or spa at domestic airports across India, every time you fly.
- Next-level travel tools: Book trains and buses, apply for visas to 45+ countries, and access unique experiences.
Films: Salon | Restaurant | Forex | Airport
Developed in partnership with Federal Bank, Scapia’s co-branded credit card delivers 10% rewards on every spend, zero forex markup, and unlimited domestic lounge access and complimentary airport shopping and dining, with no joining or annual fees. Seamlessly integrated with the Scapia app, the card empowers users to make everyday spending work harder and bring dream travel within reach.
