New Delhi, November 17, 2025: Shell Advance motorcycle-oil is proud to announce its partnership with Royal Enfield as the Official Lubricants Partner for Motoverse 2025. The collaboration unites two iconic brands that share a deep-rooted passion for riding, resilience, and community, and underscores their joint commitment to empowering India’s rapidly growing motorcycling culture through innovation and meaningful engagement.
With women now making up over 20% of India’s riders base Shell Advance and Royal Enfield are working together to inspire and support more women to take charge of their journey as bikers with confidence. The performance and reliability of Shell Advance engine oil and Royal Enfield Bikes ensure that women do not have to think twice for a reliable, smooth journey no matter the terrain or the duration of the ride. The partnership will offer immersive experiences that equip women riders with the knowledge and confidence to maintain their motorcycles, and ride with independence.
Announcing the partnership, Ankita Mehra, Chief Marketing Officer, Shell Lubricants, India said, “Through our partnership with Royal Enfield, we are blending technological excellence of Shell Advance with the timeless legacy of Royal Enfield to create meaningful experiences for India’s riding community. We are particularly excited about the growing participation of women in biking culture and are committed to fuelling their journey with the right tools, knowledge and confidence making every ride a Crazy Good experience.”
At Motoverse 2025, Shell Advance will host a range of immersive experiences alongside its product showcase, all designed to create a safe, inclusive space for women riders to learn, connect, and celebrate their passion for motorcycling. A standout feature will be Motoreel—an inspiring storytelling platform that brings together celebrated voices from the motorcycling world, including Abhinav Bhatt, Vanessa Ruck, Arun Ramdas, and Candidalouis. Through personal stories and shared insights, Motoreel will foster connection, learning, and celebration among riders, reinforcing the spirit of community that defines Motoverse.
