Mumbai, September 2025 – Actress, entrepreneur, wellness advocate and style icon Shilpa Shetty Kundra has joined hands with Aza Fashions, India’s premier luxury fashion destination, to launch ROAR – a contemporary saree-inspired capsule collection that redefines elegance with a bold, empowering spirit.
Crafted as a tribute to individuality and heritage, the Aza x Shilpa Shetty Kundra collection reimagines the timeless saree with modern sensibilities, featuring innovative drapes, animal and botanical prints, and versatile silhouettes that effortlessly transition from festive occasions to contemporary wardrobes. Inspired by Shilpa’s personal journey, her mother’s enduring influence, and her philosophy of empowerment, ROAR speaks to women who embrace strength, style, and self-expression.
“For me, the saree embodies the essence of Indian womanhood – elegance, strength, and timeless beauty. With Aza, I reimagined this classic drape to reflect the modern woman’s confidence, individuality, and fearless spirit. ROAR is a celebration of the women who have empowered me, and I hope it inspires every woman to unleash her own roar.” says Shilpa Shetty Kundra, celebrated actress and style icon.
Speaking of the collaboration, Devangi Nishar Parekh, Managing Director of Aza Fashions, shares, “ROAR represents our enduring commitment to showcasing beautiful pieces that celebrate individuality while honoring India’s rich design heritage. At Aza, we’ve always championed craftsmanship, innovation, and modern sensibilities, and the Aza X Shilpa Shetty Kundra collection is a natural extension of that philosophy. Ideating and executing this with Shilpa, who shares our ethos of empowering women through fashion, has been an inspiring journey, and we are excited to see this vision reach and resonate with women everywhere.”
The Aza x Shilpa Shetty Kundra collection will be available globally via Aza’s website, app, and Aza boutiques across India, extending its empowering vision with worldwide shipping. More than just a collection, ROAR is a movement that reflects Aza’s philosophy of celebrating individuality, empowering women, and redefining luxury through innovation and elegance.
