Gurugram, 10th February: BSH Home Appliances Pvt. Ltd., a subsidiary of BSH Hausgeräte GmbH and a global leader in premium home appliances, has announced the launch of its first Siemens Brand Store in Gurugram, in partnership with Home Square Exzellenz Pvt Ltd. Strategically located at DLF Phase 1, an area known for its well-planned infrastructure and a premium lifestyle, the new store reinforces Siemens’ commitment to serving discerning homeowners with intelligent, design-led, premium home solutions.
The launch underscores Siemens’ focused expansion in high-potential premium markets, with Gurugram emerging as a key hub for luxury residences, modular kitchens and intelligent homes. Rising disposable incomes, rapid premiumisation and increased exposure to global lifestyles are driving homeowners in the city to invest in integrated, high-performance appliances that seamlessly combine aesthetics, intelligence and durability. Fuelled by strong real estate growth, India’s organised modular kitchen industry is projected to grow at a CAGR of 25% until 2030, with built-in appliances playing a central role in complementing contemporary kitchen design. Post-pandemic, dishwasher adoption has seen a sharp uptick in urban markets such as Gurugram, with built-in formats increasingly preferred for their ability to maintain cohesive, clutter-free kitchen aesthetics—reflecting the city’s accelerating shift towards premium, design-led and integrated kitchen solutions.
This design-first approach is what positions Siemens as a preferred partner for architects shaping contemporary, integrated living spaces. Rooted in minimalism, clean geometry and intuitive functionality, the Siemens design language allows products to blend seamlessly into modern spaces while still making a bold design statement. What resonates most with architects is Siemens’ ability to balance form and function—engineering high performance while allowing appliances to disappear beautifully into their environment.
Commenting on the launch, Saif Khan, MD & CEO, BSH Home Appliances India, said,
“Imagine an oven that recognises what you’re cooking and adapts itself to deliver exactly the result you love, or a coffee machine that remembers your perfect brew every single time. From AI-enabled ovens equipped with integrated cameras that detect up to 100 dishes, to coffee machines offering over 30 personalised beverage options and intelligent systems like i-Dos that measure detergent with absolute precision, Siemens innovations are designed to make everyday living smarter and simpler. The launch of our Siemens flagship store in Gurugram brings this vision of intelligent, design-led living to life for consumers who value progress, performance and aesthetics. We are seeing a strong and consistent rise in demand for premium cooking appliances and dishwashers in the region, reflecting Gurugram’s growing aspiration for integrated, high-quality and future-ready homes.”
Designed as a fully immersive experience center, the Siemens Brand Store – Home Square Exzellenz showcases the brand’s premium built-in and freestanding appliances through thoughtfully curated kitchen zones. Customers can experience live product demonstrations, explore personalised integrated kitchen planning, and receive expert consultations for end-to-end kitchen solutions.
With over 25 retail touchpoints across Delhi NCR, including five in Gurugram, Siemens continues to unlock its premium leadership in North India, catering to the growing demand for premium, integrated and intelligent home solutions.
