New Delhi, 02nd August, 2025: This Raksha Bandhan, SKINN- House of TITAN brings alive the playful relationship between siblings in a new campaign film featuring real-life siblings Athiya Shetty and Ahaan Shetty. The film gently nudges audiences to move beyond generic Rakhi gifting and choose something truly meaningful. After all, no one knows you quite like your sibling does.
Titled “Gift SKINN, to the one you know by heart,” the heart of the film lies in its relatability. It opens with the Shetty siblings teasing each other over years of hilariously “silly” gifts — from quirky mugs to not-so-subtle T-shirts. But this year, Ahaan surprises his sister with a thoughtful SKINN fragrance gift set featuring Celeste and Celeste Beyond, turning a moment of laughter into something unexpectedly emotional. It’s in this shift from banter to warmth, that the campaign finds its voice.
“Sibling gifting is often rooted in nostalgia, and inside jokes but rarely in true thoughtfulness,” said Urvashi Jain, Brand Head – Fragrances, Titan Company Limited. “This year, we wanted to reposition fragrance as more than just a gift; but a reflection of how deeply you know someone. With Athiya and Ahaan, we found the perfect lens to bring this emotional nuance alive.
The film not only captures SKINN’s signature tone – authentic, and rooted in relationships but also showcases how fragrance can become a powerful emotional gesture. Because when it comes to siblings, it’s not about the loudest gift, but the most memorable one.
The campaign is now live on SKINN’s digital platforms.
Skinn by Titan Rakshabandhan
Explore Raksha Bandhan gifting options at www.skinn.in, and choose a fragrance that says, I know you by heart.
