Mumbai/Bangalore, 22nd December, 2025: Social Panga and AMD have come together once again to launch its new campaign “ZEN” MODE. In a world where businesses juggle pressure and complexity takes more weightage; AMD asks a simple question: Can work feel effortless?
Together with the agency, Social Panga and the production house, The Yellow Shutter, AMD showcases how technology can create harmony in the workplace, in this latest film.
The film challenges the conventional image of a corporate life, the stress, the pressure, and endless task-lists with an office that operates in complete harmony. Instead of chaos, we witness a serene environment where employees work with ease. The reason? AMD processors that handle heavy lifting every day.
We wanted to step away from the usual tech-speak and ask a more human question: What do businesses truly need? The answer, surprisingly, wasn’t another spec sheet. It was the absence of chaos. Organisational stress comes not from ambition, but from the friction of systems that can’t keep up. With AMD, you don’t just accelerate workloads; you dissolve the very inefficiencies that slow people down, commented Rohit Singh, Senior Creative Director, Social Panga
Gaurav Arora, Co-Founder, Social Panga, commented on the campaign, “With “ZEN” MODE, we wanted to show that technology can really ease our workload when we use the right one that supports it. AMD represents that philosophy by working quietly in the background, allowing teams to operate with clarity and confidence. The film captures this sense of calm, where powerful engineering drives progress without adding pressure.”
“ZEN” MODE reflects exactly what we hoped to convey, that innovation feels effortless when technology does the hard work. Social Panga and The Yellow Shutter have delivered a film that resonates deeply with our brand ethos, and we couldn’t be happier with the result, says Mukesh Bajpai, Marketing Head, AMD India
As businesses gear up for a future defined by agility and innovation, AMD’s “ZEN” MODE reminds us that true progress happens when technology takes care of the complexities and people find their peace.
