Mumbai, 3rd October 2025:Sony Pictures Networks India (SPNI), in collaboration with Accenture, today announced the launch of the Sony AdEdge Centre of Excellence (CoE) – an integrated advertising platform designed to open up premium, cross-platform advertising opportunities for India’s small and mid-sized businesses (SMBs) and emerging brands.
Television has long been India’s most trusted and impactful storytelling medium, yet for many SMBs the high entry barriers of price and scale limited their participation. Sony AdEdge lowers those barriers. Through this new platform, growth-stage advertisers can now harness SPNI’s marquee television properties, from Kaun Banega Crorepati and Indian Idol, to CID and Taarak Mehta Ka Ooltah Chashmah, while benefiting from the precision, flexibility and measurability of advertising.
By combining SPNI’s brand-building strength with Accenture’s AI-driven targeting, analytics and media strategy expertise, Sony AdEdge enables SMBs to plan and execute campaigns that reach mass audiences and deliver measurable outcomes. This collaboration is aimed at democratising access to premium advertising inventory and creating a new growth engine for emerging Indian brands.
The Sony AdEdge CoE offers a consultative model with flexible buying options and leverages Accenture’s advanced analytics to give SMBs precise audience targeting, post-campaign measurement and seamless scalability across platforms. This unified approach lets growth-stage brands combine television’s unmatched reach and credibility with the agility of digital, enabling campaigns that build trust, drive scale and deliver tangible results.
