Strategic Partnership Expands GHMC Network into South Korea’s Complex Healthcare Market

India 18th July, 2025 – Global Health Marketing & Communications (GHMC), the largest and most robust partnership of independent healthcare agencies worldwide, today announced the addition of PR Bom, a South Korea-based agency, to its global network. This new partnership strengthens GHMC’s footprint in the Asia-Pacific region and enhances its capabilities in one of the world’s most tightly regulated and strategically important healthcare markets.

Founded in 2015, PR Bom is a healthcare-focused communications agency that delivers practical, effective solutions by combining deep regulatory expertise with a client-centric approach. Operating within South Korea’s complex healthcare environment—characterized by a universal national health insurance system, a ban on direct-to-consumer (DTC) advertising, and a layered reimbursement framework—PR Bom has earned a strong reputation for its strategic communications and consistent results.

“PR Bom is an exciting and highly relevant addition to the GHMC network, offering unparalleled insight into South Korea’s unique healthcare communications landscape,” said Claire Eldridge, Global Managing Director, GHMC. “Their proven expertise and innovative approach will bring tremendous value to our clients operating in or entering the Korean market.”

“We, at MediaMedic Communications, are excited to welcome PRBom as our South Korean partner. Through this partnership, we will be able to extend our services to companies wanting to enter the South Korean market, while strengthening the cross country campaigns within the APAC region for all our clients” said Priti Mohile, Co-Founder & Managing Director of MediaMedic Communications & GHMC Partner – India. 

As GHMC’s exclusive partner in South Korea, PR Bom brings specialized capabilities in corporate and brand communications, crisis and issues management, and digital engagement for pharmaceutical, biotech, and medical device clients. The agency also creates multimedia content for platforms like YouTube, addressing the growing need for digital storytelling.

“We are honored to join the GHMC network as the exclusive partner representing South Korea. This partnership marks a meaningful step in expanding our business across Asia and globally,” said Eunjeong Jeon, CEO of PR Bom. “Through this collaboration, we aim to offer a broader range of healthcare marketing and communications services, while also providing more strategic solutions to support Korean companies seeking to enter international markets.”

As GHMC’s representative in South Korea, PR Bom joins a network of over 700 healthcare communications professionals in more than 60 countries, committed to delivering dynamic, health-driven experiences through insight-led strategies and collaborative execution. PR Bom will join Asia-Pacific agencies in Singapore (Spurwing), Australia (VIVA!), India (MediaMedic) and Taiwan (Elite PR) in driving regional collaboration for healthcare clients.