Delhi, India – October 21, 2025: Stylox Fashion, one of India’s fastest-growing denim and casual wear brands, has raised INR 3 CR investment from the Fashion Entrepreneur Fund (FEF) after its high-impact appearance on “Pitch To Get Rich”, the fashion business reality show streaming on Jio Hotstar. This investment is a major step in the brand’s journey, and it will also help in storing more products and expediting the retail and D2C expansion in India.
The show produced by Fashion Entrepreneur Fund (FEF) and Dharmatic Entertainment, is a turning point in the development saga of the brand. The show had the likes of Akshay Kumar, Karan Johar, Manish Malhotra, and Malaika Arora as judges and thus provided Stylox Fashion with the best visibility and the strongest credibility. For a company switching from B2B to D2C, such a showcase has been a mighty road to take, connecting with new customers, trust in the brand, and increasing its presence both nationally and internationally.
“Our focus is clear — to double our revenue and grow from 50 to 100 stores by the end of this financial year,” said Ritika and Vishal Mehra, Co-Founders of Stylox Fashion. “The funding has given us the momentum to not only expand our retail footprint but also to strengthen our D2C presence. “We are now directly interacting with customers via our website and top online marketplaces, which will ensure that Stylox Fashion is known as a brand of affordable premium fashion.”
Post funding, Stylox Fashion is mapping out an ambitious transformation from a B2B-driven model to a D2C-focused brand. Although the brand laid its foundations by serving retailers, it is now focusing on direct consumer engagement through its digital platforms, including Myntra, Amazon, Flipkart, Ajio, Styli (UAE), and its own site – Stylox.in. This strategic shift in the plan will increase accessibility and at the same time contribute to developing client relationships and in positioning the brand.
From its inception as a supplier for businesses to a brand that everyone associates with affordable fashion innovation, Stylox Fashion still goes on to be the one who keeps men’s fashion in modern India, combining aspiration with accessibility, and strong creativity with even stronger business fundamentals.
