September 30, 2025: Sunteck Realty Limited, one of India’s leading luxury real estate developers, today announced the launch of Emaance — a by-invite-only real estate lifestyle brand.
Emaance is a new word authored by Sunteck, derived from the fusion of “Em” in Immense and “ance” from Indulgence. It symbolizes a rare harmony between magnitude with magnificence and immensity with indulgence. — a new lexicon of luxury living that defines what comes beyond luxury.
“Emaance is more than a creation — it is a vision,” said Mr. Kamal Khetan, Chairman & Managing Director, Sunteck Realty Ltd. “It represents the belief that life beyond luxury deserves its own name, its own category. Reserved for the rarest echelons, with Emaance we do not aim to just elevate residences but life itself to a realm beyond comparison: timeless in essence, indulgent in experience, and royal in stature.”
With the new brand Emaance, Sunteck cements its position as a tastemaker in ultra-exquisite living, setting new benchmarks for exclusivity and sophistication. As the ranks of global billionaires and the ultra-wealthy expand, the appetite for truly rare, ultra-exclusive lifestyles has intensified. This surge in wealth is shaping a preference not only for residences, but for experiences defined by genuine scarcity and distinction. It is this momentum that anchors the vision behind the brand.
Emaance is rooted in craftsmanship, exclusivity, and curated rarity qualities that define a way of life reserved for the rarest echelon. Its ethos extends beyond residences into curated experiences and lifestyle, where art is collected, vintages uncorked, masterpieces treasured, and journeys unfold, from private jets across continents to yachts that glide across seas. Every Emaance development is executed with sequenced exclusivity and obsessive craftsmanship. Each residence is imagined not as a product to purchase, but as a modern heirloom: a sanctuary where art and architecture converse, where moments become memories, and where belonging is preserved for generations.
Under Emaance, Sunteck will launch projects worth a GDV of approximately ₹20,000 crore over the next 12 months. The inaugural portfolio begins with two landmark addresses:
- Nepeansea Road, Mumbai — an ultra-luxury enclave in one of South Mumbai’s most prestigious neighbourhoods.
- Dubai Downtown, Burj Khalifa Community — Sunteck’s International foray.
The first project, Nepeansea Road, is expected to be launched in the current fiscal year. These inaugural addresses set the tone for a brand that will define the future of ultra-luxury living. Residences under Emaance will be priced upwards of ₹2.5 lakh per sq. ft., placing them among the most exclusive and expensive in the country.
Looking ahead, Emaance will grow into a global name synonymous with rarity, fine taste, and life beyond luxury. The brand will expand beyond residences into curated experiences from invite-only gatherings and lounges to bespoke collaborations and tailored concierge services. Every expression of Emaance will be obsessively curated, designed not to serve scale, but to preserve significance.
Emaance stands as the modern definition of life beyond luxury not merely participating in the category, but redefining it as the shorthand for rarity, refinement, and distinction.
