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Consumer behaviour
Tag: consumer behaviour
Brands in Conversation
Gen Z: A deep dive into India’s most influential consumer cohort – Rukam Capital Study
Passionate in Marketing
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September 28, 2026
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Brands in Conversation
4 in 5 Festive Shoppers Want AI Assistants, Millennials ahead of GenZ in embracing AI-based recommendations for festive looks and products: InMobi Advertising Report
Passionate in Marketing
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September 24, 2026
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Marketers in Conversation
Passionate in Marketing – In Conversation With Ms. Nayab Nazir, Marketing Lead at Muzz
Passionate in Marketing
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September 23, 2026
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Brands in Conversation
80%+ of Festive Shoppers Open to Buying Directly From Ads: VDO.AI Festive Report
Passionate in Marketing
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September 18, 2026
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Case Studies
How Do Customer Occasions Create New Demand?
Passionate in Marketing
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September 15, 2026
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Brands in Conversation
Raksha Bandhan sales jump 46% this year, despite no deep discounts: GoKwik Data
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September 1, 2026
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Academic Connect
AI Is Moving from Assistant to Agent, Human Judgement Will Become More Valuable, Insights From Great Lakes Chennai Research
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August 31, 2026
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Brands in Conversation
Connected TV goes mainstream, reaching 166 million viewers: Kantar Media Compass
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July 16, 2026
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Brands in Conversation
Nexus Malls Reimagines EOSS as the ‘End of Sadness Sale’, Turning Retail Therapy into a Cultural Conversation
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June 16, 2026
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Brands in Conversation
Children Are No Longer Asking for Products-They’re Asking for Brands as consumer behaviour shifts, Says BabyBillion
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June 12, 2026
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