Wednesday, April 22, 2026
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Tag: demi-fine jewellery

From heirlooms to hashtags
Marketers in Conversation

From heirlooms to hashtags: Is consumer behaviour shift towards affordable luxury jewellery driving India’s demi-fine boom?

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Ahead of the wedding season, demand for jewellery category on Myntra grows multifold, with more than 50% coming from emerging Tier 2–3 markets
Brands in Conversation

Ahead of the wedding season, demand for jewellery category on Myntra grows multifold, with more than 50% coming from emerging Tier 2–3 markets

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Embrell Scales National Presence with Luxury Demi-Fine Jewellery Inspired by Global Craftsmanship
Brands in Conversation

Embrell Scales National Presence with Luxury Demi-Fine Jewellery Inspired by Global Craftsmanship

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