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Dettol
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Marketing
ITC to launch Savlon across categories to outdo Dettol
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August 31, 2015
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Marketing Ethics
HUL and Reckitt indulge in ad war
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March 28, 2013
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Consumer Behavior and CRM
HUL plans to tie up with BIMARU states to build a franchise for Lifebuoy
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March 12, 2013
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Reckitt Benckiser launches Dettol Body Wash
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December 15, 2012
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