Bengaluru, 09th January 2026: Tanishq, India’s largest jewellery retail brand from the house of Tata, announces Bollywood actress Ananya Panday as the face of the brand, marking a defining step in Tanishq’s ongoing evolution. Her association reflects the brand’s sharpened focus on modernity, self-expression, and relevance, while representing Tanishq’s jewellery portfolio, reinforcing its connection with today’s confident, style-forward woman across categories and occasions.
Following this announcement, Tanishq brings back its much-anticipated Festival of Diamonds, the brand’s biggest annual celebration of natural diamond jewellery. Over the years, the Festival of Diamonds has become a key moment for customers to explore Tanishq’s expansive diamond universe, spanning modern everyday essentials to statement pieces. This year, the festival reaffirms Tanishq’s leadership in modern, versatile, and design-led everyday natural diamond jewellery, crafted for women who express themselves with confidence and ease.
As part of the Festival of Diamonds, Tanishq presents over 10,000 diamond designs, offering one of the most comprehensive assortments of everyday diamond jewellery – across multiple categories like earrings, earcuffs, sui-dhagas, drops, hoops, studs, rings, neckwears bangles, bracelets and much more. With designs starting at ₹20,000 onwards and a flat 20% off on the diamond value,the festival underscores Tanishq’s commitment to making natural diamonds more accessible—without compromising on craftsmanship, design integrity, or trust. The offering caters equally to first-time diamond buyers, seasoned collectors, and those looking to add effortless sparkle to their everyday style.
Adding to the celebration, Tanishq launches a new Festival of Diamonds campaign featuring Ananya Panday, built around the childlike joy and inner freedom that diamonds awaken in every woman. Anchored by the line “Give wings to the girl within,” the film captures moments of uninhibited joy and playful discovery as Ananya explores a range of contemporary natural diamond designs—revealing, in a gentle twist, that the carefree little girl on screen is Ananya herself. The campaign celebrates the inner child within today’s woman, showing how natural diamonds go beyond milestones to become expressions of everyday joy, self-expression, and individuality, seamlessly woven into her life while reflecting their authenticity, emotional depth, and enduring value.
Speaking on the association, Pelki Tshering, Chief Marketing Officer, Titan Company Limited, said, “The Festival of Diamonds celebrates the instinctive joy that Tanishq’s natural diamonds evoke. With an exquisite range of designs to choose from, the experience lies not just in finding a piece, but in discovering one you instantly fall in love with. Ananya Panday was a natural choice for us. Her modern, emotionally authentic energy reflects how women live with jewellery today—effortlessly and every day. Together, this campaign celebrates the joy of discovering diamonds and giving wings to the girl within all of us.”
Speaking on her association with Tanishq, Ananya Panday said, “I am truly excited to come on board as the face of Tanishq, a brand that has always stood for women across all generations, celebrating trust, authenticity, and timeless beauty. I’ve always manifested working with Tanishq, and this association feels incredibly special. Being part of a narrative that encourages women to embrace their individuality and wear their confidence every day makes this journey deeply meaningful to me.”
With its return, the Festival of Diamonds once again invites customers to discover jewellery that resonates with their personal style and everyday moments. Customers can visit their nearest Tanishq store or shop online at https://www.tanishq.co.in/festival-of-diamond to explore the Festival of Diamonds.
