Mumbai, 03,September 2025 – Tata AIA Life Insurance, one of India’s leading life insurers, has launched Tata AIA Health Buddy — India’s first 24×7 health and wellness companion from a life insurer. Designed to seamlessly integrate health, wellness, and life insurance, Tata AIA Health Buddy represents a bold step in redefining what it means to care for consumers.
Health Buddy Comes Alive in the Mumbai Metro
In an unconventional activation this August, Tata AIA turned the Mumbai Metro line (Versova – Andheri – Ghatkopar) into a canvas of witty, contextual storytelling. Posters and digital displays featuring the Health Buddy mascot were placed inside metro compartments — transforming everyday commuter moments into reminders of proactive health and wellness. From handrails to door panels, the creatives blended humor with health cues, sparking curiosity and smiles among thousands of passengers.
Amplified Beyond the Metro
The activation was amplified across social media, where commuters shared photos and reactions, extending the buzz far beyond the trains. This mix of offline engagement and digital virality brought the Health Buddy philosophy alive — health support that is always accessible, visible, and relevant.
An Evolution from Life Insurance to Health & Wellness
Health Buddy goes beyond financial protection. It is a long-term companion that provides preventive health services, wellness tools, and continuous guidance through the Tata AIA Life Insurance App. With this launch, Tata AIA is reimagining life insurance as a proactive health partner for today’s consumers.
Girish J Kalra, Chief Marketing Officer, Tata AIA Life Insurance, said, “The Mumbai Metro campaign embodies the Tata AIA Health Buddy philosophy — reaching consumers where they are, and reminding them that health and wellness should always be top of mind. Just as Health Buddy is available 24/7, this campaign makes health support visible and accessible right in the heart of the city, amplified by social media to reach consumers across India.”
The Future of Insurance: Health & Wellness-First
By placing health and wellness at the core, Tata AIA Health Buddy marks a new era in consumer care — empowering families to stay ‘Har Waqt Ke Liye Taiyaar’ with confidence in their health, wellness, and protection.
Your health now has a companion — always by your side, always ready to help — just a tap away on the Tata AIA Life Insurance App.
The Tata AIA Health Buddy service is also available with a wide range of Tata AIA solutions: Tata AIA PR Life Pro +, Tata AIA PR Life Pro, Tata AIA PR Life Maxima +, Tata AIA PR Life Advantage +, Tata AIA PR Life Growth +, Tata AIA PR Life Pro Advance, Tata AIA Smart Sampoorna Raksha Flexi, Tata AIA PR 2.0, Tata AIA Premier SIP, Tata AIA Super SIP, Tata AIA Smart SIP 360, Tata AIA Smart Sampoorna Raksha+, Tata AIA Premier Pension Secure, Tata AIA Pro-Fit, Tata AIA Shubh Shakti, Tata AIA Shubh Shakti Select, Tata AIA Shubh Rakshak and Tata AIA Shubh Rakshak Select.
