The Brand Sigma celebrated its 5th anniversary by launching its “People, Process & Performance” strategy. The company said the “People” component of the strategy focuses on supporting employees who feel valued, are more motivated to take risks and generate bold, new ideas.This fosters a culture of innovation that attracts top talent. A stable, experienced team maintains consistent, high-quality service for clients. This continuity builds trust and loyalty, which are essential for long-term client retention.
The company said the “Process” component of the strategy focuses on improving efficiency, ensures consistency and quality, increases customer satisfaction, and provides a framework for growth and stability. They streamline workloads, reduce errors and waste, facilitate compliance, and allow for better control and decision-making.
“Performance” aims at company’s strategic shift towards a broader service offering that leverages technology, data, and research to address the ever-evolving needs of the media landscape that will allow us to offer our clients a more comprehensive marketing solution that combines the reach and impact of OOH with the precision, explores diversification opportunities including digital and service solutions and build broader capabilities and commitment to connecting clients with a variety of services across different OOH platforms and avenues.
In the fifth year till date, The Brand Sigma has acquired 110+ New clientele, witnessed 3X growth, Team size grew 3.5X, maintained an impressive Client Retention Rate of 97.3% and executed 1,370+ campaigns spread across 4,290+ towns and cities across India.
The Brand Sigma 5th Anniversary campaign amplified the visibility at various touch points like high traffic junctions, major arterial roads, airport, tech parks, residential areas, marketplaces, shopping malls and more importantly near its clients and media owners’ offices etc. The awe factor it has generated has now gone viral and has received many congratulatory messages from decision makers with whom The Brand Sigma works regularly.
Madan Seeni, Director, The Brand Sigma Said, “People, Process & Performance” strategy is intended to build a trusted and transparent identity within the advertising and media fraternity. This consistent approach has helped the company not only expand its footprint but also build meaningful partnerships across the ecosystem in the last 5 years. Our vision for the future is clear – marketing that is informed by data, led by seamlessly connected teams of brilliant people, and full of new opportunities for our clients. From building brand affinity to driving store visits or digital conversions, we help clients design OOH campaigns that move people and move metrics. It’s a privilege to take The Brand Sigma which is in its 5th year forward to serve the changing needs of customers and set our business up for future success. We thank all the stakeholders who have been part of this fulfilling journey and thank them for making us their trusted OOH Media Partner.
