PAN India, 30 September, 2025: The Indian Garage Co. (TIGC), one of India’s fastest-growing fashion apparel brands, has announced the launch of its latest Streetwear drop, a disruptive collection that rejects inflated price tags and logo-driven hype. Rooted in individuality and rebellion, the drop speaks to a generation that values creativity over conformity. To amplify this launch, the brand has rolled out Outlawed, a high-impact cinematic campaign that captures the raw pulse of underground culture and brings the spirit of self-expression to life.
More than just another fashion line, the new drop positions itself as a counterpoint to India’s hype-driven streetwear market. Designed as “real fits for real people,” the brand fuses global silhouettes with a local edge – grunge patchwork, graffiti-inspired graphics, and baggy silhouettes that channel the energy of skate parks, hip-hop culture, and street art prioritizing quality over logos, and making style a medium of personal expression.
Commenting on the drop and its launch campaign, Anant Tanted, Founder and CEO, The Indian Garage Co. said, “In India, streetwear has largely been treated as a luxury being pushed out at inflated prices because of hype and heavy branding. At Indian Garage, we believe streetwear should be about expression, not exclusivity. With Outlawed, we’re cutting through that noise to show that you don’t need to pay a premium to own great design. With this campaign our aim is simple: make global-quality streetwear accessible at the right price, so people can focus on identity and creativity rather than the logo on a tag.”
The brand film titled ‘Outlawed’ unfolds as a gritty narrative exploring the clash between conformity and freedom. Through powerful symbolism, it follows a protagonist bound by the rules of society, juxtaposed with his alter ego in streetwear, representing liberation, individuality, and the courage to break free. Fast cuts, stylized low frame-rate shots, fire, smoke, and VFX-driven impact sequences lend the film its rebellious, cinematic edge.
The Outlawed campaign will be anchored on Instagram, supported by rollouts on YouTube and in-store screens. With this campaign, The Indian Garage Co. signals a new chapter for Indian streetwear, one that strips away inflated price tags and empty hype, offering bold design and authentic expression at the right price. It’s not just a collection; it’s a movement redefining how India wears its identity.
