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The Nita Mukesh Ambani Cultural Centre Turns Carter Road into a Winter Wonderland with a First-of-Its-Kind Interactive Billboard, Setting the Stage for The Nutcracker on Ice

This December, the Nita Mukesh Ambani Cultural Centre invites audiences to step into the  enchanting world of The Nutcracker on Ice even before they enter the theatre. Presented by the  internationally acclaimed Imperial Ice Stars, the production will transform The Grand Theatre  into a gleaming ice rink from December 4 – 14, bringing Olympic-level ice skating, spellbinding  acrobatics, and Tchaikovsky’s timeless score to India for the very first time. 

As the show prepares to open, NMACC has unveiled a unique, immersive outdoor experience  designed to spark festive excitement across the city. At Carter Road, Bandra, a special snowfall  billboard brings the magic to life from December 1 – 7. Each evening, a large-format billboard  featuring the show’s signature visual comes alive with a gentle, lifelike snowfall, as soft flurries  turn the bustling stretch into a mini winter spectacle. Running from 4:00 pm to 10:00 pm, it creates a scroll-stopping, highly shareable moment for onlookers and passer-by. 

This activation sets the stage for more Christmas delights at the Cultural Centre. Guests can  enjoy a range of holiday-themed offerings across NMACC, including a Snow Globe Photobooth  in The Grand Theatre foyer, Nutcracker-inspired Christmas décor throughout the premises, and  special Starbucks Celebration Drinks at the Level 1 concessions. 

Together, these winter wonders create a warm, joyful build-up to The Nutcracker on Ice, making  NMACC the city’s unmissable holiday destination! 

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