Gurgaon, Dec 01, 2025 – The Sock Street, one of India’s fastest-growing premium sock brands, has now launched its first smart vending machines through its new campaign, “Step into the Metro Life“. This exciting introduction is an important milestone in The Sock Street’s omnichannel retail experience to combine convenience, technology, and accessibility for the modern commuter.
As part of the pilot rollout, The Sock Street has installed automated vending machines across five key metro stations in the National Capital Region. Each machine offers a curated selection of the brand’s top-selling products, including its popular sports socks, bamboo socks, and all-purpose collections. Commuters can now make on-the-go purchases through a seamless, contactless shopping experience designed for busy urban lifestyles.
The vending machines are now live at MG Road, Guru Dronacharya, South Campus, INA, and Noida City Centre metro stations, ensuring accessibility at some of the busiest transit points in the region.
“The vending machine initiative is an exciting leap for us toward a true omnichannel experience,” said Udit Mayor, CEO, The Sock Street. “Our goal is to make premium and sustainable socks accessible in high-traffic zones, allowing our customers to engage with the brand wherever life takes them.”
“The pilot helps us test the pulse of consumer behavior in real time,” added Saurabh Srivastava, Chief Business Officer, The Sock Street. “It’s a step toward reimagining retail through micro-touchpoints that blend technology, convenience, and smart hygiene — all while reinforcing our brand’s presence in everyday city life.”
The pilot program also aims to assess real-time consumer engagement and the potential of vending machines as a micro-retail model. The insights derived from this phase will help The Sock Street refine its omnichannel strategy and expand similar concepts across other urban touchpoints.
With this launch, The Sock Street continues its mission to redefine everyday essentials through quality craftsmanship, eco-conscious materials, and innovative retail formats — making premium socks just a step away for metro commuters.
