Mumbai, October 16, 2026: SIMCA Advertising Limited (NSE: SIMCA | ISIN: INE1K4J01018), an established Out-of-Home (OOH) and Digital Out-of-Home (DOOH) advertising company with over five decades of experience, has secured advertising rights at Shirdi Airport, Maharashtra, from Maharashtra Airport Development Company Limited (MADC), a Government of Maharashtra undertaking.
The allotment covers advertising space on the external part of the terminal at Shirdi Airport. The deal marks SIMCA’s strategic entry into airport advertising, strengthening its presence in premium transit media and diversifying its advertising portfolio.
Commenting on the development, Mr. Fahim Batliwala, Chairman, Managing Director and Promoter, SIMCA Advertising Limited, said, “We are delighted to secure advertising rights at Shirdi Airport from Maharashtra Airport Development Company Limited. This marks an important milestone as we enter the airport advertising segment and expand into premium, high-footfall transit locations. Airports offer significant opportunities for brands to connect with diverse audiences through impactful advertising. This expansion into high-value airport media infrastructure, strengthens our OOH and DOOH growth strategy.
Our focus is on building a diversified media infrastructure platform by combining our five-decade legacy in outdoor advertising with our growing DOOH capabilities. This opportunity strengthens our portfolio and provides a foundation to explore similar opportunities across India’s expanding airport and transit infrastructure. With strong business momentum since our listing, we remain committed to expanding our media network, strengthening technology-led solutions and creating long-term value.”
Shirdi Airport serves as an important gateway for pilgrims and tourists visiting one of Maharashtra’s prominent religious destinations. The timing of this development ahead of the upcoming Kumbh Mela further strengthens its strategic significance, positioning SIMCA to tap into potential opportunities arising from increased pilgrimage and tourism activity across the region.
The Shirdi Airport deal adds to SIMCA’s growth momentum, enabling the company to expand its advertising solutions into high-visibility strategic locations. The company has added marquee clients to its portfolio with a sizeable work order from a leading financial services client.
SIMCA currently operates 222 media assets, comprising 80 traditional static hoardings and 142 Digital Out-of-Home (DOOH) advertising slots. Its DOOH capabilities enable dynamic advertising campaigns, flexible messaging, and multiple creative executions, offering brands greater visibility and engagement. The company’s entry into airport advertising also creates opportunities to introduce digital-led formats, subject to applicable approvals and infrastructure requirements.
About SIMCA Advertising Limited
SIMCA Advertising Limited (NSE Emerge: SIMCA | ISIN: INE1K4J01018) is one of India’s established mediatech and DOOH (Digital Out-of-Home) advertising companies with a legacy spanning over five decades. Founded in 1970, the company provides comprehensive advertising and communication solutions across Out-of-Home (OOH), Digital Out-of-Home (DOOH), BTL activations, exhibitions, signage, retail branding, and turnkey marketing solutions. Today, SIMCA is a strong founder-led and professionally managed organisation with a strong portfolio of over 150+ premium media assets, a presence across 235+ towns, a network of 250+ partners, and long-standing relationships with 200+ clients. SIMCA continues to evolve as a modern media infrastructure platform delivering impactful brand engagement solutions across India with a strong presence across high-traffic urban corridors.
