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HomeArticlesBranding/AdvertisingThird Wave Coffee introduces holiday specials featuring the viral Tiramisu Frappe

Third Wave Coffee introduces holiday specials featuring the viral Tiramisu Frappe

The Winter LTO collection features Tiramisu Latte, peppermint favourites and festive bakes alongside a thoughtfully curated all-day breakfast menu

Mumbai, 3rd December, 2025: Third Wave Coffee introduced its “Happy Holidays” Limited Time Offerings (LTOs), led by this season’s viral standout the Tiramisu Frappe alongside Tiramisu Latte, Peppermint S’mores Hot Chocolate, Peppermint Mocha Frappe, along with festive bakery specials including the S’Mores Chocolate Croissant and the Chocolate Raspberry Cake. 

Celebrating nostalgia, warmth and indulgence, the Winter menu has been crafted to deliver the joy of the festive season in every sip and bite. Star innovation- the Tiramisu Frappe brings together rich espresso, velvety flavour, and an actual piece of tiramisu that gently rests on top, turning the drink into an experience that is both visually striking and decadently comforting.  

Rajat Luthra, CEO, Third Wave Coffee said, “Our holiday menu brings together some of our most imaginative flavour. The Tiramisu Frappe is a great example of how our Innovation Lab pushes boundaries by bringing trending ideas to life in ways that feel elevated, fun and true to the Third Wave Coffee experience. For us, innovation is about crafting food and beverages that spark curiosity while delivering familiarity and comfort. The Winter lineup is designed to do exactly that, bringing festive cheer with small but memorable indulgences.” 

Third Wave Coffee’s Innovation Lab continues to drive this spirit of creativity, powered by a team of specialists who constantly explore new formats, global trends and ingredients that resonate with India’s evolving café culture. The brand has made rapid strides this year with new beverage-led introductions such as Matchas and Bobbles™, along with festive food specials for Holi and Diwali, strengthening its pipeline of seasonally relevant offerings. 

In addition to the Winter menu, Third Wave Coffee has expanded its culinary offering with a new All-Day Breakfast range crafted for both wellness-focused diners and lovers of timeless comfort. The lineup includes refreshing beverages such as the ABC Juice and Valencia Orange Juice, nourishing smoothie bowls, and savoury favourites like Eggs Kejriwal, the Masala Egg & Cheese Bun, and indulgent croissant sandwiches. The brand has also introduced breakfast combos priced at ₹150, ₹250 and ₹350, pairing breakfast dishes with a beverage available exclusively between 8:00 am and 11:00 am daily. 

With the new Winter offerings at the forefront and a refreshed breakfast lineup completing the all-day appeal, Third Wave Coffee continues to evolve as an innovation-first café brand one that listens closely, creates boldly and serves with purpose across every moment of the day. 

Passionate in Marketing
Passionate in Marketinghttp://www.passionateinmarketing.com
Passionate in Marketing, one of the biggest publishing platforms in India invites industry professionals and academicians to share your thoughts and views on latest marketing trends by contributing articles and get yourself heard.
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