In celebration of International Women’s Day, BluSmart, India’s largest EV ride-hailing service and EV charging infrastructure network, launched a captivating video titled “Ab Driving Karogi Tum?” challenging age-old gender stereotypes of women drivers.
The #SochParSawaal campaign video showcases BluSmart’s women driver partners reciting the poem that boldly defies societal norms that undermine women’s driving capabilities.
Behind the wheel, they navigate more than just roads; they steer through stereotypes, shatter ceilings, and inspire change by rewriting the narrative one ride at a time. This BluSmart initiative is the engine behind the larger societal transformation, cultivating an environment in which women feel free to embrace their independence unapologetically.
You can see the video here: https://www.instagram.com/reel/C4PY25dS0Ns/?igsh=MzRlODBiNWFlZA%3D%3D
