27 Feb Mumbai — Tilt Brand Solutions has conceptualised and developed the latest campaign for Myntra’s third edition of its annual Birthday Blast sale, bringing together celebrity-led humour and inclusive storytelling to amplify the platform’s flagship shopping celebration.
The campaign features a series of films starring Chunky Pandey, Nora Fatehi, Farhan Akhtar, and Anu Malik, using light-hearted narratives and unexpected celebrity moments to communicate the core message — Myntra’s birthday celebration is open to everyone.
Designed as an entertainment-first campaign, the films place celebrities in spontaneous birthday-themed scenarios, with Chunky Pandey making surprise appearances across stories to reinforce the central idea that everyone is invited to Myntra’s Birthday Blast and can enjoy return gifts on purchases. The storytelling approach blends pop culture, humour, and relatability to drive engagement across audiences and digital platforms.
The campaign coincides with Myntra’s marquee annual shopping event, which will feature over 6 million styles from more than 23,000 brands spanning fashion, beauty, and lifestyle categories. The Birthday Blast sale goes live on 28 February, with early access for Myntra
Insiders beginning 27 February.
Kushager Tuli, President (Creative), Tilt Brand Solutions
For this year’s MBB sale, we took Myntra’s quintessential quirk a little further and got some of our favourite Bollywood stars to sing and dance in their signature styles, all in the hope of getting an invite to the Myntra Birthday Blast. And Chunky Pandey coming in to put a spanner in the works, with all the cheekiness he’s known for, was literally the icing on the cake. All in all, we definitely had a blast celebrating Myntra’s birthday.
Neha Gulati, Senior Director, Brand Marketing, Myntra
“Myntra Birthday Blast is always a special moment for us, as it celebrates our journey with millions of customers across the country. For this edition’s campaign, we wanted to bring the spirit of the celebration alive through entertainment-led storytelling that feels both relatable and engaging. In partnership with Tilt Brand Solutions, we’ve created a series of playful, celebrity-led films that bring alive the thought that Myntra’s birthday is truly a celebration for everyone. With humour, a star-studded cast and quirky narratives at the core, the campaign reflects the scale and excitement of Myntra Birthday Blast while inviting shoppers across the country to be a part of the celebration.”
Speaking about the campaign approach, the films aim to leverage celebrity familiarity and humour-led storytelling to build cultural relevance while strengthening consumer participation
during Myntra’s anniversary celebrations.
The campaign is currently live across digital and social platforms, building momentum ahead of Myntra’s annual shopping festival and reinforcing the brand’s focus on high-impact, entertainment-driven marketing narratives.
