Mumbai, May 6, 2025 — For Mother’s Day this year, Ugaoo, India’s #1 leading houseplants and urban gardening company, is steering clear of the expected. With Moms In All Forms, Ugaoo delivers a spirited, witty, and relatable campaign that celebrates modern motherhood in all its diverse, delightful avatars. From plant-loving Zen mamas to glam godmothers and “text me when you reach” besties, this is a love letter to every woman who shows up with motherly energy, in her own style.
At the heart of the campaign is a vibrant brand film that asks a culturally relevant question: What even is a mom today? The answer is playful and powerful, she might be your sister, your therapist-friend, your boss-turned-mentor, or that chaos-coordinating aunt who always brings dessert. And each of them deserves a gift that’s as meaningful as their presence: a plant that thrives, just like they help us do.
Through this campaign, Ugaoo brings emotional storytelling into the realm of quick commerce, with special-edition Mother’s Day plant pods available for 10-minute delivery via Blinkit, Zepto, and Instamart. These curated plant pods aren’t just gifts, they’re symbolic gestures rooted in nurturing, growth, and sustainability.
“Motherhood today is layered, dynamic and beyond biology,” says Siddhant Bhalinge, Founder, Ugaoo. “With Moms In All Forms, we wanted to move past traditional, emotional tropes and spotlight the many ways women nurture, guide, and uplift us. Our partnership with quick commerce platforms makes this appreciation instant and impactful.”
Ugaoo’s signature blend of purpose and playfulness comes through in characters like Jia, the meditative plant mom; Sheela, the wise, no-nonsense biological mom; and Ishi, the ride-or-die bestie with emergency contact status. Whether it’s Soumya, the luxury-loving rich auntie, or Janvi, the sister who doubles as a life coach, the film highlights the full spectrum of mom energy, with a green, gorgeously giftable twist.
Moms In All Forms is more than just a Mother’s Day tribute, it’s an astute cultural commentary dressed up in humour and houseplants. It positions Ugaoo not just as a plant brand, but as a lifestyle brand fluent in the language of modern relationships and emotionally intelligent commerce.
With this campaign, Ugaoo plants its flag firmly in the content marketing space, where brand storytelling isn’t just about reach, it’s about resonance.
