National, 25th September, 2025: Jewelbox, India’s leading lab-grown diamond jewellery brand, is ringing the festive bells this Diwali with its first-ever campaign, fronted by actress Vaani Kapoor. The ad-film at the heart of the campaign tells a heartfelt mother-daughter story, showing how jewellery carries emotion and significance throughout the festive season.
The nationwide rollout will be supported by outdoor creatives, campaign-specific digital content and seasonal offers. These include 25% off on diamonds, 50% off on making charges, and exciting gifts with purchase, running till Diwali.
At the heart of the campaign is the message “This Diwali, Say it with a diamond”, reflecting Jewelbox’s founding vision of making luxury both meaningful and accessible, while being mindful of sustainability. Designed to resonate with families across generations, the campaign seeks to blend contemporary elegance with the sentiment of tradition, reinforcing the idea of diamonds as symbols of love and gratitude.
Commenting on the launch, Vidita Kochar Jain, Co Founder, Jewelbox, said, “Diwali is about light, love and new beginnings. This campaign captures those values with authenticity and warmth. Vaani Kapoor brings an elegance and sincerity that mirrors the philosophy of Jewelbox. With this film, we invite people to express their love in a way that feels lasting and personal, by saying it with a diamond.”
The campaign will be live across digital platforms (Instagram, YouTube, Meta) and outdoor media (high-footfall festive hotspots and premium locations).
