Bangalore 8th May 2025: It started with a meme. Someone typed “Prashant” and got croissants. Another searched “appraisal” and found peanuts. The screenshots went viral, and Zepto listened. What began as reactive moment marketing quickly evolved into something bigger: a search bar that mirrors not just what people want, but how they feel.
That shift—from funny coincidences to real-time, user-driven search behavior—led to deeper insights. When users typed in “Monday blues”, they were met with comfort kits: coffee, chocolate, skincare, energy drinks. This was Zepto’s first leap from trend to tangible change, built entirely on what users were looking for—even if they didn’t ask for it directly.
Now, we’ve taken that one step further with something even more personal.
Zepto, India’s leading quick commerce company, has launched its PMS Search Experience—a dedicated landing page that responds to every emotional and physical curveball that comes with premenstrual syndrome. Curated entirely by the women of Zepto (the same team behind the viral Period Box), the page features products sorted by moods: Crampy, Ragey, Lazy, Irritated, Sad, and Hangry.
There’s pain relief and herbal tea under Crampy. Plush toys and boxing kits in Ragey. Aromatherapy and earphones for Irritated. And of course, snacks galore under Hangry. It’s all designed to feel seen, not just sold to.
When someone searches for “PMS” on Zepto, they don’t just get products. They get an experience—a soft landing for hard days.
“We heard you. ‘PMS’ is now a search term on Zepto,” said Chandan Mendiratta, Chief Brand and Cultural Officer, Zepto “This wasn’t just about adding period care SKUs—we built what we’re calling an emotion page. Something that mirrors the mental and physical state of our users, especially during tough days. We hope it brings comfort, even if you don’t buy anything. And I want to be clear: I won’t—and shouldn’t—take credit for this. This was built entirely by the women of Zepto. They get you.”
From memes to Mondays to moments that matter—Zepto’s search bar is now fluent in feelings.
