New Delhi, India – October 14, 2024: Wybor, a leading Indian consumer electronics brand by MEPL Group, announced the signing of renowned Indian cricketer Axar Patel as its brand ambassador. This exciting partnership marks a significant step forward for Wybor as it continues to solidify its position as a trusted and innovative brand in the Indian market.
Established in 2017, Wybor has carved a unique path in the Indian consumer electronics landscape. It began as a dynamic online marketplace, quickly gaining recognition for its commitment to cutting-edge technology and high-quality products. Recognizing the evolving needs of its customers, Wybor strategically expanded by establishing a robust network of dealers and distributors across the country, ensuring wider accessibility through traditional retail channels.
Wybor boasts a comprehensive product portfolio catering to diverse consumer requirements. From Google QLED TVs to heavy-duty Inverter Split Air Conditioners, Semi-Automatic Washing Machines, Air Coolers, and Smart Watches, Wybor offers a compelling range of electronics that blend seamlessly into modern Indian households.
Wybor is backed by the strong legacy of MEPL Group, a renowned Indian company with a 45-year history of excellence in the Original Equipment Manufacturer (OEM) space. This deep-rooted experience translates into a commitment to “Make in India” initiatives, ensuring high-quality products built with cutting-edge technology. MEPL champions diversity, with over 50% of its employees being female, fostering an inclusive and progressive work environment.
Axar Patel’s exceptional all-rounder cricketing skills, dedication, and commitment to excellence resonate perfectly with Wybor’s brand values. “I’m honored to partner with Wybor, a brand that not only delivers innovative products but also shares my passion for excellence and pushing boundaries. I look forward to being part of Wybor’s journey as it continues to grow as a top Indian brand,” said Axar Patel.
“We are thrilled to partner with Axar Patel, whose dedication, versatility, and hardworking spirit reflect the values we uphold at Wybor. As an all-rounder and a proud Indian, he embodies the same excellence we bring to our products. With a 45-year manufacturing legacy from the MEPL Group, Wybor continues to grow as a trusted, premium Indian brand,” said Gagan Preet Singh Malhotra, Director of Malhotra Electronics Pvt Ltd.
Puneet Solanki, Head of Talent at Sportcell, added, “We at Sportcell are proud to have played a pivotal role in aligning Wybor with Axar Patel. Axar’s exceptional talent, discipline, and unwavering determination mirror the values that Wybor stands for. This partnership marks the beginning of a dynamic collaboration, and we are excited to witness how it will elevate both the brand and the athlete.”
