New Delhi, 26th November 2025: XElectron, one of India’s fastest-growing homegrown consumer electronics brands, has announced the opening of its Exclusive offline store at Spectrum Mall, Sector 75, Noida. The store is divided into multiple product experience zones, offering a closer look at XElectron’s complete range — including projectors, digital photo frames, LED televisions, and portable monitors. Each zone enables customers to explore various sizes, designs, and specifications across categories. The new store also houses India’s first dedicated Projector Experience Centre, designed to help customers understand exactly how a projector performs in a real-time home or office setup.
The Experience Centre features a full home-theatre-style environment where visitors can see actual visuals, sound output, and performance across different projector models. This setup allows customers to make informed decisions by experiencing the product the way it would look once installed in their space.
Over the years, projectors have moved from being a premium, niche product to a widely accessible entertainment solution for households across India. XElectron, which introduced the LED projector category as a pioneer brand to the Indian market in 2013, has seen growing interest from young consumers aged 18–50 who are increasingly adopting projectors for OTT viewing, gaming, and shared family entertainment. The brand has also observed substantial demand in both urban and rural regions, reflecting the rise of big-screen entertainment across the country.
Speaking about the launch, Mr. Gagan Sharma, Managing Director of XElectron said, “This store marks an important step in bringing our product experience closer to customers. The Projector Experience Centre allows people to see how a projector actually performs before making a choice, and that has been the core idea behind setting up this space. We are seeing strong interest in projectors from a wide range of users, and this store gives us a platform to engage with them more meaningfully.”
With the opening of this outlet, XElectron is also inviting franchise partners, and dealers to collaborate as part of its wider retail expansion plan. The brand intends to strengthen its offline presence across key markets while continuing to build on its existing e-commerce reach.
Store Address:
XElectron Experience Centre, LGF 22, Spectrum Mall, Sector 75, Noida, Uttar Pradesh 201307.
