PAN India, 26 November 2025: Yokohama India Pvt. Ltd., the Indian subsidiary of Japan’s Yokohama Rubber Co., Ltd., has launched its newly revamped official website, marking a major milestone in its digital-first transformation — making tyre discovery, selection, and after-sales engagement simpler, smarter, and more intuitive. The refreshed platform brings together the spirit of celebrating motoring lifestyle with next-generation functionality, offering a seamless, mobile-first experience for modern consumers.
The platform also introduces WhatsApp Connect+, an automated chatbot for instant product assistance, personalized recommendations, and quick dealer connectivity. An upgraded dealer locator and an easy-to-read blog section further support motorists with tyre care tips, maintenance advice, and road trip guidance, enhancing both knowledge and the overall motoring experience.
Commenting on the launch, Gaurav Mahajan, Head of Marketing, Yokohama India, said, “Our goal is to create a digital ecosystem that goes beyond information, it’s about building a closer connection with every driving enthusiast. The new website mirrors the performance, innovation, and reliability our tyres represent, while making every interaction from exploring to support seamless and enjoyable.”
With this digital upgrade, Yokohama India strengthens its customer engagement channels, combining innovation, quality, and accessibility to serve India’s connected motorists.
