Mumbai, India – October 15, 2025 – Zaggle, India’s leading innovator in Spend Management and FinTech, today announced the appointment of rising Indian cricket star Ayush Mhatre as its Brand Ambassador through a landmark five-year agreement. Ayush is one of the most exciting young cricket talents representing India at the U19 level, Mumbai in domestic cricket and the Chennai Super Kings in the Indian Premier League (IPL).
This partnership reflects Zaggle’s vision to align with dynamic, forward-thinking talent and marks a significant step towards deepening engagement with India’s digitally savvy consumers and businesses.
Ayush Mhatre, known for his consistent performances on field and endearing personality off it, embodies Zaggle’s brand ethos – innovative, authentic and future-focused. His impressive cricketing journey, combined with his grounded personality, makes him an ideal representative of Zaggle’s mission to empower businesses through cutting-edge financial technology solutions.
“We are thrilled to welcome Ayush Mhatre to the Zaggle family,” said Dr. Raj P Narayanam, Founder and Executive Chairman of Zaggle. “Ayush’s values and persona align with our commitment to innovation, consistency and customer empowerment and a spirit to challenge the status quo. Together, we look forward to inspiring businesses to adopt smarter financial solutions that enable long-term success.”
Zaggle’s strategy of partnering with emerging sporting talents has proven successful:
- In November 2017, Zaggle signed Jasprit Bumrah, then an emerging fast bowler who has since become one of the world’s premier pacemen. Bumrah’s precision and consistency mirrored Zaggle’s promise of seamless financial solutions.
- In February 2018, Hardik Pandya joined the Zaggle family as his dynamic all-round skills began making waves internationally, reflecting Zaggle’s diverse and agile service offerings.
“I’m truly excited to begin this new chapter with Zaggle,” said Ayush Mhatre. “It means a lot to have such a forward-thinking brand believing in me at this stage in my career. I feel Zaggle’s innovative and future-focused approach aligns perfectly with the way I see my own journey as a
cricketer. I’m excited to build a meaningful relationship with Zaggle as we grow together on this journey.”
This collaboration is set to feature across integrated brand campaigns, digital assets and outreach initiatives aimed at amplifying awareness of Zaggle’s innovative solutions in Spend Management, Corporate Cards and Payment Solutions space.
