Bengaluru, 19th January 2026: Zepto Limited (“Zepto”), hosted the inaugural edition of Zepto Fitverse in association with Angel One, bringing together community-led fitness at Hyfit, Bengaluru. Zepto brought its brand philosophy into the fitness space through a four-hour, zero-frills workout designed to move beyond short-lived New Year resolutions. As Title Sponsor, Angel One reinforced the shared view that progress in fitness and financial well-being is driven by compounding and consistency rather than short bursts of motivation. The event was co-powered by UpUrFit, Centrum, Britannia NutriChoice, and Epigamia, and supported by Lifelong, Hansaplast, Cosmix, Avvatar, Swiss Military, and Pintola.
The event saw participation from 60+ health, wellness, and fitness creators and featured a series of immersive, brand-led fitness and wellness touchpoints. Angel One brought its presence to life through interactive, fitness-led engagements reinforcing the importance of consistency and sustained effort. The high-energy experience at Fitverse was led by former international cricketer and fitness advocate Jonty Rhodes, brand ambassador of UpUrFit, who anchored warm-up and recovery sessions. Hansaplast kicked off with a mascot-led stretch session and hosted a first-aid-themed kiosk at the venue. Centrum brought nutrition into focus through rapid-fire interactions and a nutrition score activity integrated into the fitness circuit.
Further elevating engagement, Britannia NutriChoice hosted an interactive fitness challenge with product displays, tastings, and an engagement wall encouraging participants to take their first step toward healthier habits. Lifelong powered workout stations with dumbbells and yoga mats, complemented by interactive spin-the-wheel activities. Post-workout recovery and nutrition were supported by Cosmix, which served protein shakes, and Epigamia, which hosted a yoghurt-based protein bar.
Speaking at the event, Jonty Rhodes said, “Fitness isn’t about extreme goals or short bursts of motivation, it’s about showing up consistently and taking care of your body. What I loved about Fitverse was how it made fitness feel social, achievable, and enjoyable. When people train together, support each other, and focus on recovery as much as effort, fitness becomes a lifestyle, not a resolution.”
Chandan Mendiratta, Chief Brand Officer, Zepto, added, “At Zepto, we intend to consciously build experiences that go beyond transactions and speak to how young India lives, celebrates, and now stays active. Fitverse is a natural extension of our approach aimed at bringing together community, wellness, and everyday relevance in a way that feels authentic and participatory.”
Sharing his thoughts on the association, Arief Mohamad, CBO – Direct Business, Angel One, said, “People often approach money the way they approach fitness in January, with intensity but without continuity. Fitverse was designed to change that mindset. By placing financial
fitness in a wellness setting, we are reinforcing a simple truth: wealth, like health, is built through small, consistent actions that compound quietly over time.”
From Mithai Wars to Not Another New Year Party, Zepto aims to build culture-forward narratives that resonate with how young India participates in shared moments. With Fitverse, Zepto extends this approach into wellness, creating a space where fitness meets community, and where staying active feels accessible, social, and built for the long term.
