6th May, 2025, Mumbai: 1 Finance, a personal finance advisory institution, has entered into a strategic partnership with AdvantageClub.ai, a global AI-powered platform for employee engagement and financial wellness, to revolutionize the way organizations support their workforce’s financial health and overall well-being. Through this year-long partnership, more than 6 million employees will gain access to rewards in the form of financial advisory and services.
1 Finance helps its members nurture their relationship with money and map their journey to financial well-being through a zero-commission model. By partnering with AdvantageClub.ai, the advisory firm will take a step further to enhance an employee’s financial journey through the redemption of reward points against personalized financial planning by qualified financial advisors. This employee-first approach will help in increasing engagement, productivity, prioritizing work-life balance, and fostering financial independence.
Reinforcing the partnership with AdvantageClub.ai, Mr. Keval Bhanushali, CEO & Co-founder of 1 Finance, said, “Financial stress is the silent killer of productivity and peace—impacting approximately 50% of divorces in the US and causing companies to lose top talent, not to competitors, but to burnout and poor financial decisions. When businesses invest in financial wellbeing, they tackle the root cause of stress, unlocking loyalty, performance, and true employee wellbeing.”
Smiti Bhatt Deorah, Co-founder & COO of AdvantageClub.ai, shared her view about joining hands with 1 Finance, “Financial well-being is one of the most critical yet overlooked pillars of employee engagement. By partnering with 1 Finance, our shared vision is to create a future where every employee feels secure, supported, and empowered in their financial journey.”
Financial well-being is a key pillar of overall employee well-being. When employees feel in control of their finances, have enough to meet their needs, manage debt, and plan for the future, they experience reduced stress and anxiety. This, in turn, leads to better mental health, increased focus, and improved productivity at work.
