From morning yoga reels to fitness challenges, India’s wellness movement is in full swing. But beyond the buzz, how many people actually stick with their new health habits? A recent national survey with 4000+ respondents by Habuild, India’s first habit-building wellness platform, uncovers a clear truth: starting is easy; sustaining is hard. The study draws responses from participants across metros and Tier II cities, ranging in age from 18 to 60+, reveals that while many Indians are quick to jump onto wellness trends, only a small fraction manage to stay consistent.
So, what gets people started? For 25%, the motivation came from a simple, personal desire “I just wanted to feel better.” Another 24% said they started because friends or family were doing it. And while 12% were nudged into action through structured programs like Habuild, just 6% credited social media as their reason to begin suggesting the power of real-world influence over online trends.
But motivation fades fast. When asked how long they stuck with their most recent habit, only 15% lasted between 3–5 weeks. Even fewer, just 7% stayed the course for less than a week. In contrast, those who participated in structured routines, like Habuild’s community-led programs, showed dramatically better consistency; nearly 65% reported maintaining the habit for over a month.
Why do people give up? Life, mostly. Over 40% blamed their drop-off on life disruptions, work, kids, household responsibilities. 11% pointed to a lack of motivation. Others felt isolated in the process or disappointed by the absence of immediate results.
Social media, though often seen as the wellness driver, had mixed reviews. While 26% of respondents said wellness content online helps, a larger 41% admitted it’s a double-edged sword helpful, but also distracting. The takeaway? Likes don’t build discipline.
What does work is community. A resounding 91% said they feel more accountable and consistent when part of a structured wellness group like Habuild. With daily routines, shared goals, and a sense of belonging, programs like these offer the one thing short-lived trends can’t: sustainability.
“Trends can trigger change, but transformation takes structure,” said Saurabh Bothra, Co-Founder of Habuild. “This data proves what we’ve seen in practice – people thrive when they feel supported and guided. Habuild was built to turn those fleeting motivations into lifelong habits.”
The findings make one thing clear: while wellness trends come and go, lasting change hinges on structure, support, and community. For India to move beyond quick fixes and make health a way of life, the focus must shift from momentary motivation to sustainable habit-building; a shift that platforms like Habuild are pioneering at scale.
