Mumbai, June 18, 2026 – Goodknight, India’s leading household insecticide brand from Godrej Consumer Products Ltd (GCPL), has launched a new TVC for Goodknight Flash, a powerful liquid vaporizer that eliminates mosquitoes in just six minutes with its RNF Formula i.e Renofluthrin. The campaign seamlessly blends a strong product proposition with the brand’s signature emotional storytelling, reinforcing Goodknight’s commitment to ensuring safe, uninterrupted sleep for children and families.
A study by Goodknight revealed that 55% of parents attributed their children’s poor sleep to mosquito bites or buzzing. Bringing this insight to life, Lightbox, in-house creative studio of GCPL, conceptualised a film that brings alive a relatable parenting moment through a warm and light-hearted family dynamic.
The film opens with an instantly relatable moment, a mother driving home with her sleeping baby, informing her husband that she’ll be home in six minutes. What follows is full-blown panic mode as the father rushes to prepare the baby’s room. Watching the father’s frantic reaction, their daughter delivers a sharp ultimatum, “If the mosquitoes aren’t gone in six minutes, aapki chhutti ho jayegi.” Prompted by the warning, the father quickly switches on Goodknight Flash.
Neeraj Senguttuvan, Head of Marketing – Home Care, Godrej Consumer Products Ltd, said, “Goodknight is committed to easing consumers’ lives from the impact of mosquitoes whether through the diseases they spread or the discomfort they cause. Goodknight Flash, powered by its superior RNF Formula, is among the most efficacious and powerful liquid vapourisers in the country today, delivering mosquito protection. With this campaign, we have further simplified the proposition for consumers by clearly quantifying the impact and efficacy of Goodknight Flash. Through this strong six-minute protection promise, we aim to drive deeper market penetration and reinforce consumer trust in the category.”
Gaurav Kumar and Shalini Avadhani, Chief Creative Officers, Lightbox, added, “We often romanticise the hard labour of parenting. We wanted to challenge that norm. Goodknight Flash works in six minutes, and that ease is the point. Caring for those you love should feel simple. The trying father has always lived at the heart of the Goodknight universe. This film just lets him win a little faster.”
The new TVC beautifully encapsulates Goodknight’s belief that good nights begin with protection and peace of mind, showcasing both the product’s superior efficacy and the emotional connect that has made Goodknight a trusted name in millions of Indian homes.
Watch the TVC: http://youtube.com/watch?v=5P3XtcPNB_A
ABOUT GODREJ CONSUMER PRODUCTS
Godrej Consumer Products is a leading emerging markets company, driven by the purpose of bringing the goodness of health and beauty to consumers in emerging markets. As part of the Godrej Industries Group, we are fortunate to have a proud legacy of over 125 years, built on the strong values of trust, integrity, and respect for others. At the same time, we are growing fast and have exciting, ambitious aspirations.
Today, we enjoy the patronage of 1.4 billion consumers globally. We rank among the largest Household Insecticide and Hair Care players in emerging markets. In Household Insecticides, we are the leader in India, the second largest player in Indonesia and are expanding our footprint in Africa. We are the leader in serving the Hair Care needs of women of African descent, the number one player in Hair Colour in India and Sub-Saharan Africa, and among the leading players in Latin America. We rank number two in Soaps in India and are the number one player in Air Fresheners and Wet Tissues in Indonesia.
We believe that we are only as good as what we do next. So, we strive to continuously improve how we do business, and how we live in the world, shaping a more sustainable and responsible future by placing our planet and people alongside profit. Through Godrej Good & Green, we are helping create a more inclusive and greener planet, in line with the United Nation’s Sustainable Development Goals, and the needs of local communities. At the Godrej DEI (Diversity, Equity, Inclusion) Lab, we work on empowering inclusion, help build DEI ecosystems across corporate India and aim to bring ideas and innovation related to DEI to the mainstream.
