Mumbai, India — 9shines Label, founded by Krutika Bhupta, is redefining the Indian nightwear landscape by creating an entirely new category built on innovation, inclusivity, and cultural design. With over 500 modern styles, the brand moves far beyond the conventional “nighty,” introducing silhouettes never seen before in this space from denim-feel nighties and floral frock-style designs to kaftan sleeves, smocking details, embroidered yokes and Hakoba-inspired textures. Each collection showcases a fresh, contemporary approach to comfort that blends Indian identity with everyday wearability.
Krutika’s journey shifted when the German MNC she worked for exited India, and a later company shutdown nudged her toward carving her own path. During the 2015 digital boom, she experimented with renting maternity and pre-wedding gowns and, through that, spotted a clear gap, women’s loungewear hadn’t evolved in years. Repetitive prints, dated silhouettes and uninspiring fabrics signaled a huge opportunity. In 2016, she launched 9shines Label as a maternity loungewear brand, later expanding it into a full loungewear and nightwear label as the category proved much bigger than expected.
9shines Label uses premium fabrics such as soft cotton, rayon, satin blends, and its signature Alpine fabric, all chosen for breathability and all-day comfort. Functional pockets, nursing-friendly designs, easy-movement fits, and soft-touch materials define the brand’s commitment to thoughtful construction. With true size inclusivity up to 7XL where each size is individually re-patterned for a flattering fit, 9shines Label ensures every woman finds her perfect silhouette.
Culturally rooted designs remain central to the brand’s identity, featuring block prints, batik influences, chikankari-style detailing, and denim-feel cotton. Each collection is produced through sustainable small-batch manufacturing, guided by real customer insights and a commitment to purposeful fashion. This thoughtful approach has helped 9shines Label build a rapidly growing and loyal community across India.
Backed by customer-first service with COD, easy exchanges, WhatsApp support, and fast 24–48 hour pan-India shipping, the brand delivers a seamless and emotionally resonant shopping experience. With global delivery options and a high repeat-customer rate, 9shines Label continues to set new benchmarks in modern Indian nightwear.
9shines Label stands at the forefront of a new era in homewear, one where comfort meets craft, inclusivity meets innovation, and everyday clothing feels personal, stylish, and empowering.
This year marked a special milestone for us as we celebrated nine years of 9shines Label, and also introduced Highgarden, our new premium loungewear brand crafted for a younger, style-forward audience.”
Media Contact| Diya Munuswamy | media[email protected]
