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Nielsen

Nielsen’s changing phase of audience measurement: David Kenny

Shraddha Gajanan Batwal - January 19, 2023

Unleashing the true potential for Indian gamers

Animation Network and POGO get Fun to 1 million Kids Schools

Onam promotion spends keep rising; arrive at pre-pandemic levels

Chingari powered by $GARI avidly celebrates Ganesh Chaturthi.

How Adidas kicking football craze in India in front of FIFA

Harshitha Chowdary K - September 8, 2022

After pandemic washout, brands betting big on Onam this year

Vinivarshini Rangarajan - September 2, 2022

SpaceX and T-Mobile plan to link Starlink satellites to cellphones

Siva Sai Krishna Reddy N - August 31, 2022

Disney Star retains ICC TV and Digital rights for India till...

Siva Sai Krishna Reddy N - August 31, 2022

Noida Twin Towers: 80,000-tonne debris clearing

Satya Shreya Talatam - August 30, 2022

Leo Burnett India launches specialized division LB Regional

Dheeraj L Y - August 22, 2022

Happilo sets invigorating & particular interpretation of Raksha Bandhan

Harshitha Chowdary K - August 14, 2022

A positive shift – representation of women in advertising

Anna Saji - August 2, 2022

McDonald’s India returns to core ‘family’ positioning with ads

Praveena - July 30, 2022

Consumer-first marketing slowly making its way into healthcare’

Praveena - July 21, 2022

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Expert Views

G.O.A.T Brand Labs expands its purse of ethnic lifestyle brand across...

Siva Sai Krishna Reddy N - January 29, 2023

Strengthening its handbag of ethnic lifestyle manufacturers in 2023, G.O.A.T emblem Labs has lately announced the purchase of Imara - a popular...

Kantar: rising inflation is a key concern for Indians.

Shraddha Gajanan Batwal - January 27, 2023

Kantar, the world’s leading analytics and marketing company has just released insights from its 2nd edition of the India union budget survey. This survey...