India, October 31, 2023: The feeling of shivers running down your back while entering a dark room or the slight frisson of fear when you hear a noise from under the bed – Cadbury, one of Mondelez India’s best known and loved brands, plays on these familiar everyday scares to make this Halloween season even spookier with the Choclairs Halloween Haunt!
With Halloween gaining popularity in the country over the last few years, the brand has been building up the occasion with different product and pack activations and aims to continue tapping such pop culture occasions to drive resonance with today’s consumer.
The month-long, multichannel spookfest allows fans to engage in scary shenanigans across digital, social, and on-ground platforms. The fun begins with scanning the QR code on the special edition Cadbury Choclairs pack to enter the microsite and unlock the Ghost Cam. Halloween lovers can then use the Ghost Cam to explore their homes and familiar places to find the haunted visuals and share their scary adventures with their friends and loved ones on social media with #CadburyHalloweenHaunt!
Within the first two weeks of its launch, the campaign witnessed over 3.5 lakh site visits.
