National, November 3, 2025: Backpedalling and leaping under pressure, Captain Harmanpreet Kaur took the decisive catch that sealed India’s world title at DY Patil Stadium on Sunday–a defining moment in her 16-year career and for Indian cricket. When the celebrations settled, she shared a photo that quickly became emblematic of the victory–echoing the message global sports brand PUMA India has championed for years that cricket is everyone’s game.
With the weight she has carried for her 16-year-long career–much of it as the Indian skipper–lifted, Harman rested with the trophy alongside her in bed. Hours later, she shared an image that captured the nation’s emotion: asleep beside the World Cup, wearing a PUMA tee that read Cricket is Everyone’s Game. Her caption read, “Some dreams are shared by a billion people. That’s why cricket is everyone’s game. 🏆 #CricketIsEveryonesGame.”
PUMA has long championed equality in cricket, leading the 2023 campaign that urged Google to recognise Harmanpreet as the captain of the Indian Cricket Team—a symbolic win that challenged the “gentleman’s game” bias. The movement, amplified nationwide under the hashtag #IndianCricketTeamCaptainHarmanpreetKaur, reshaped conversations around visibility and recognition for women in sport.
As India celebrates this landmark victory, global sports brand reaffirms its belief that the playing field belongs to every athlete. Through sustained investment in women’s sports—from performance partnerships to grassroots initiatives—the brand continues to drive equity in opportunity and representation. This World Cup win is the clearest proof yet that cricket truly is everyone’s game.
