Mumbai, November 06, 2025: Shriram Finance Limited (SFL), the flagship company of the Shriram Group, has joined hands with EMRI Green Health Services, a not for profit organisation pioneering 108 services and also implements the Government of India’s flagship 112 ERSS (Emergency Response Support System) – Jan Rakshak initiative, to enhance public awareness and safety on roads across Gujarat.
To strengthen public awareness and safety on roads, Shriram Finance is installing awareness boards across key highways in Gujarat, promoting the nationwide emergency helpline 112. These boards are being strategically installed across prominent routes and junctions in districts including Ahmedabad, Rajkot, Mehsana, Gandhinagar, Kutch, Bharuch, Bhavnagar, Kheda, Banaskantha, and Patan, reaching thousands of commuters daily.
Shriram Finance plans to explore opportunities to extend this awareness initiative across other states in consultation with respective authorities and implementation partners of 112 ERSS.
Speaking on the collaboration, Mr. Jashvant Prajapati, Chief Operating Officer, EMRI GREEN HEALTH SERVICES, Gujarat State said, “Successful implementation of the 112 ERSS – Jan Rakshak initiative of Union Ministry of Home Affairs & Government of Gujarat reflects our commitment under PPP model to ensure quick, coordinated, and reliable emergency assistance for every citizen. Public awareness is vital for its success, and we welcome the partnership of institutions like Shriram Finance in extending this message across Gujarat’s highways. Their support helps amplify the reach of this life-saving service.”
Earlier, multiple helpline numbers existed — 100 (Police), 108 (Ambulance), 101 (Fire), 181 (Women), 1098 (Child), and 1070/1077 (Disaster). These have now been merged into a single unified national emergency number – 112, designed to provide integrated, immediate support across all types of emergencies.
Adding to this, Ms. Elizabeth Venkataraman, Executive Director – Marketing, Shriram Finance Ltd., said, “As a company deeply rooted in serving communities, we see safety and accessibility as part of our core responsibility. Partnering with EMRI Green Health Services for the 112 ERSS – Jan Rakshak public awareness initiative, which supports the Government of India’s vision of a unified emergency response system, is our way of helping citizens know that assistance is just one call away. It’s a small contribution toward building a safer and more responsive nation.” Through this partnership, Shriram Finance reinforces its longstanding commitment to community safety and national development — not just as a financial institution, but as a trusted and responsible corporate citizen.
