Gurugram, 6th November 2026: 80dB Communications, an integrated reputation management advisory, has been appointed as the strategic communications partner for Nikon India Pvt. Ltd., a 100% subsidiary of Nikon Corporation, Japan, a global leader in imaging, precision optics, healthcare solutions, and advanced imaging technologies. The appointment follows a competitive multi-agency review.
The integrated mandate covers corporate and brand reputation, earned media, product PR, leadership visibility and creator engagement. 80dB will build on Nikon’s imaging legacy and expanding portfolio, including its mirrorless imaging solutions, and the creative opportunities enabled through RED digital cinema technology, to strengthen its presence across India’s evolving visual storytelling ecosystem. The agency will also build the profile of Nikon India’s leadership on the country’s fast-growing creator economy, deepen ties with photographers, filmmakers and the tech media, and lead reputation monitoring.
Sajjan Kumar, Managing Director, Nikon India Pvt. Ltd said, “India’s imaging landscape is evolving rapidly, with video and cinematic storytelling opening up new possibilities for photographers, filmmakers and content creators. At Nikon India, we continue to build on our legacy in imaging by expanding our capabilities across the Z Series, while making advanced imaging technology more accessible to a wider creative community. As the creator ecosystem grows, our focus remains on understanding its evolving needs and enabling creators to bring their vision to life. We look forward to working with 80dB Communications to strengthen our engagement with this dynamic community of creators and professionals, while also strengthening Nikon’s presence in India.”
Abhilasha Padhy, Co-founder and Joint Managing Director, 80dB Communications, added, “It is a privilege to partner with a brand as iconic as Nikon, one that has shaped how the world sees and tells stories for over a century. India’s creators are increasingly choosing video and cinematic formats, and we are excited to help bring Nikon’s innovation to the heart of those conversations. Our focus will be on investing in the quality of storytelling, building trusted relationships with media and creators, and elevating Nikon India’s narrative as a leading voice in visual storytelling.”
About 80dB Communications
80 dB Communications is an integrated reputation management advisory designed to build, strengthen, sustain, and protect the credibility and reputation of organizations. 80 dB’s specialized service portfolio across traditional, digital, and social media is delivered through a team of strategists and communicators headquartered in Gurugram. 80 dB counts leading companies and startups among its clients.
Since 2015, 80dB has won many industry awards, including the IPRCCA 2020 award for Rising Agency of the Year, the Best Working Culture of the Year award at IMAGEXX 2022 by AdGully, the IMAGEXX 2023 award for the Best Independent PR Agency for the Year 2023 (Gold winner in Corporate Publications), and the Top 25 PR Agencies 2023 award by e4m. In 2026, it was also recognised by PRovoke Media as one of the 13 Best Agencies in India & South Asia.
To know more about 80dB, visit www.80-db.com.
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ABOUT NIKON INDIA
Nikon India, a subsidiary of Nikon Asia, markets, distributes and services Nikon’s imaging portfolio in India. Nikon Corporation, the group’s headquarters, is a global imaging and technology company with expertise in optics and precision technologies. The portfolio spans Nikon Z series mirrorless cameras, NIKKOR lenses, video and cinema solutions, digital SLR and COOLPIX cameras, imaging software and cloud services, sports optics, microscopes and accessories.
Headquartered in Gurgaon, Nikon India has branch offices in Mumbai, Kolkata, Bengaluru, Delhi and Kochi. Its network includes 6 self-owned Service Centers (5 Branch offices and 1 Headquarter), 21 ASCs (authorized service centers), 20 Nikon Collection Centers, and over 1500 dealer bases, providing complete service & support for Nikon customers. Nikon India has also set up 135 Experience zones pan India which showcase the entire range of Nikon Mirrorless series, D-SLR cameras, COOLPIX cameras, and an elaborate range of NIKKOR lenses, Nikon Sport Optics, and accessories.
The Nikon Z system brings together Z series cameras and an expanding range of NIKKOR Z lenses. Built on Nikon’s optical heritage, the NIKKOR Z range includes the premium S-Line, developed to deliver advanced optical performance and image quality.
Nikon’s video and cinema capabilities are strengthened by RED Digital Cinema, Inc., a subsidiary of Nikon Corporation, while Nikon Imaging Cloud provides connected services for compatible Nikon Z cameras, including Imaging Recipes.
