Hyderabad, November 19, 2025: Asian Paints, India’s leading paint and décor brand, is set to transform the way consumers in Andhra Pradesh & Telangana approach home improvement. The brand has launched 28 new experiential stores across the region — 5 ColourIdeas showrooms and 23 Colour Cube shop-in-shops — designed as one-stop destinations for all décor and painting needs. This marks the largest retail footprint by any paint and décor brand in the region, reinforcing Asian Paints’ leadership and commitment to bringing world-class décor experiences closer to consumers.
With this expansion, Asian Paints becomes the first brand to introduce organized, design-led décor stores in the region, giving consumers – both homeowners and professionals, a direct touchpoint to explore colour, texture, wallpaper and wood finishes. The stores showcase premium and luxury paint finishes, designer wallpapers, textured walls, and high-demand wood finishes – all presented in an engaging, touch-and-feel format. With 44 existing stores in Hyderabad district, the new stores also span Siddipet, Bodhan, Bhainsa and Alwal in Telangana and Nellore, Tanuku, Martur, Vizag, Vizianagaram in Andhra Pradesh, ensuring consumers no longer need to travel to other districts for premium décor solutions. To cater to local preferences, Asian Paints has also introduced Special Edition Regional packs for Tractor Emulsion and Ace Emulsion designed especially for Andhra Pradesh and Telangana.
Reflecting the region’s unique design style rooted in temples, forts and modern elegance, ColourIdeas showrooms are full-fledged décor experience centres. Consultation Lounges with trained colour experts help customers visualise their spaces in 3D, preview over 3,000 paint shades, and explore designer textures and wallpapers, including Sabyasachi’s exclusive collection. The stores showcase Good Earth wallpapers and designer textures curated with leading architects and interior designers, further elevating the design choices available to customers.
Colour Cube stores offer a distinctive retail concept designed to bring Asian Paints’ décor solutions closer to customers and accessible across wider markets. Typically occupying 100–150 sq. ft. within an existing dealer outlet, these stores are thoughtfully structured—often in an L-shape or as a single-wall display—to maximize utility and visual appeal. They showcase an array of paint finishes, textures, and wallpapers, including options that cater to varied budgets. These stores are designed to provide a streamlined experience with an engaging touch-and-feel environment ideal for customers exploring painting solutions. Additionally, Colour Cube stores emphasize Asian Paints’ flagship Beautiful Homes Painting Services, ensuring professional execution by trained painters with guaranteed timelines. This concept makes premium products and services accessible in wider retail footprints, empowering customers to make informed choices for their homes.
Through these experience centers, Asian Paints is also empowering local dealers, contractors, and craftsmen by providing advanced equipment, raising the overall quality of workmanship in the region.
Amit Syngle, MD & CEO, Asian Paints said, “Andhra Pradesh and Telangana, have a unique design language – rich in colour, texture and warmth. We are proud to be the first to introduce dedicated design-led experience stores in these markets, offering consumers direct access to our premium products and expert décor services. With our ColourIdeas and Colour Cube formats, we are moving beyond paints to become complete décor partners, helping customers explore, visualize, and create homes that reflect their individuality. These stores bring together the best of design, technology and personalized consultation – setting a new benchmark for how homeowners experience and imagine their living spaces.”
These store formats are set to spark greater interest in premium finishes, with textures and wallpapers seeing growing adoption beyond metro markets. Together, ColourIdeas and Colour Cube stores aim to increase awareness and adoption of premium finishes while creating multiple touchpoints for consumers to engage with Asian Paints’ expert solutions. This expansion reinforces Asian Paints’ leadership and its role in driving a lifestyle transformation across Andhra Pradesh and Telangana.
