New Delhi, 20th November, 2025: Pulp Strategy, India’s leading full-stack digital agency, today announced The GEO Benchmark Index 2025, a landmark study, revealing how AI assistants such as ChatGPT, Gemini, Claude, and Perplexity are now determining, which brands customers discover, trust, and buy from.
The report covers 70 enterprise audits, 350 brands, 408,000 prompt simulations, and insights from 60+ CMOs, uncovering a gap between what brands communicate and what AI models actually recall.
Key findings show that:
- 68 percent of brands do not appear in AI-generated lists in their own categories
- 52 percent face factual errors or misstatements
- 90 percent of consumer brands face negative sentiment skew
- 88 percent suffer inconsistent naming and recognition across models
“AI assistants via Ai search are now the gatekeepers of demand,” said Ambika Sharma, Founder and Chief Strategist, Pulp Strategy. “If a brand is missing from AI-generated answers, it is missing from the customer’s world entirely. Its taken us 4+ months and over a 100 conversations with CMO’s leaders across industries to capture nuances and insights coded here. Our biggest learning was that Neurorank is a powerful system which is built for impact in a Ai search world with foggy visibility”
The study warns business leaders that AI search is no longer optional: it shapes procurement shortlists, investor narratives, and high-intent consumer discovery.
Get your copy The GEO Benchmark Index 2025 is available now.
Powered by Pulp Strategy’s proprietary NeuroRank™ system, the research maps how AI engines interpret trust signals and provides a 30–90 day roadmap to improve AI visibility.
The full report is available on Pulp Strategy website and on Neurorank.ai
Briefing Note: Understanding Pulp Strategy’s GEO Benchmark Index 2025
Why This Research Matters
Generative AI is now the primary discovery layer for millions of consumers and enterprise decision-makers. Instead of searching websites, users ask AI assistants to shortlist vendors, compare features, and validate credibility.
This shift is measurable: external benchmarks show a 4,700 percent YoY rise in traffic from generative platforms to retail websites, with significantly higher buying intent.
What the GEO Benchmark Index 2025 Examines
The study investigates how four major AI assistants (ChatGPT, Gemini, Claude, and Perplexity) recall, rank, and represent brands across sectors such as BFSI, retail, tech, energy, and media.
It is built on:
- 70 full-spectrum AI visibility audits
- 350+ enterprise and consumer brands
- 408,000+ real-world prompt simulations
- 60+ interviews with CMOs, CEOs, and digital leaders
Core Findings
The report reveals structural weaknesses in how brands appear inside AI responses:
- Massive brand invisibility: 68 percent missing from critical category prompts
- Factual distortion: 52 percent encountering hallucinated capabilities
- Sentiment bias: 90 percent of consumer brands see overweighted negative summaries
- Identity drift: 88 percent with inconsistent naming or mismatched recognitions
These gaps are caused not by brand performance but by non–machine-readable content, outdated formats (PDFs, unstructured pages), and weak trust signals in AI knowledge graphs.
Business Impact
Through interviews and audits, the study highlights key risks:
- AI assistants omitting brands from comparison queries
- Outdated or fabricated capabilities appearing in answers
- ESG credentials misinterpreted due to poor data format
- Competitors being surfaced ahead of category leaders
For regulated industries, the consequences extend to investor perception, compliance risks, and procurement visibility.
“AI assistants are rewriting how markets understand brands,” said Ambika Sharma, Founder and Chief Strategist at Pulp Strategy. “This research shows the reality inside the models — and most brands will not like what they find.”
How the Study Was Conducted
The GEO Benchmark Index 2025 was built using NeuroRank™, Pulp Strategy’s proprietary GEO intelligence engine, and combines four data streams:
- Brand Audits
A structured review of 70 anonymised GEO audits covering 350+ brands across sectors and geographies. Each audit included content inventory, hallucination and gap checks, top prompts, competitor battlecards, and visibility recommendations.
- Prompt Simulations
More than 408,000 real prompt simulations were executed across ChatGPT, Gemini, Claude, and Perplexity. Each response was analysed for brand presence, sentiment, citation quality, and hallucination events.
- C-suite Interviews
Over 60 anonymised interviews with CMOs and business leaders were coded for themes related to GEO readiness, content governance, and organisational risk.
- External Validation
Select findings were cross-checked against independent research,
A quantitative codebook of enabled pattern detection at scale across audits and transcripts.
What Brands Can Do Next
The report provides a step-by-step 30, 60, 90-day roadmap to:
- Increase factual accuracy
- Reduce hallucinations
- Strengthen AI-trusted content surfaces
- Improve cross-model recognition
- Build machine-legible brand authority
